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ALL ABOARD! TICKET TO RIDE(TM) JOINS POLLARD BANKNOTE'S LICENSED BRANDS PORTFOLIO
ALL ABOARD! TICKET TO RIDE™ JOINS POLLARD BANKNOTE'S LICENSED BRANDS PORTFOLIO ...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n \n \n \n ALL ABOARD! TICKET TO RIDE™ JOINS POLLARD BANKNOTE'S LICENSED BRANDS PORTFOLIO\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n WINNIPEG, MB\n \n \n ,\n \n \n Nov. 15, 2022\n \n \n /CNW/ -\n \n Pollard Banknote Limited\n \n (TSX: PBL) (\"Pollard Banknote\") is set to take lottery players on a new adventure with\n \n Ticket to Ride™.\n \n Through a partnership with Asmodee Entertainment, the popular board game is now available for use on printed instant tickets, adding to the company's long train of licensed brands.\n \n \n \n \n \n \n \n \n \n Created by\n \n Alan R. Moon\n \n in 2004,\n \n Ticket to Ride\n \n is an iconic board game that has become a modern classic. A delightfully straightforward and exciting game,\n \n Ticket to Ride\n \n is thrilling and readily accessible to new players. In just 18 years,\n \n Ticket to Ride\n \n has embarked on expansive global recognition, with over 10 million board games sold worldwide, market presence in more than 50 countries, and translations into 33 languages. Furthermore,\n \n Ticket to Ride\n \n appeals to all genders, and 43% of players span the 18- to 35-year-old demographic, a key audience for lotteries to attract.\n \n \n Board games continue to surge in popularity, and themed instant ticket adaptations will appeal to a wide range of players.\n \n Ticket to Ride\n \n promises a once-in-a-lifetime travel experience that fits perfectly within a historically successful niche.\n \n \n \"\n \n Ticket to Ride\n \n offers exciting opportunities that align well with the lottery industry,\" said\n \n Brad Thompson\n \n , Vice President, Sales & Marketing, Pollard Banknote. \"With its emphasis on travel and adventure, a proven instant ticket theme, it's a great game to pair with a travel-related prize that could include a customized cross-country train adventure to one of many incredible destinations. The journey itself is half the fun, so there's really no end to what we'll be able to dream up for players down the track.\"\n \n \n To support strong sales...