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Playboy Signs $122 Million Deal with United Trademark Group to Accelerate the Growth of its China Business

Playboy to Sell 50% of its China Business, and Receive $112 Million in Guaranteed Payments Playboy to Receive $10 Million for Brand Support Services Major Transaction Advances Asset-Light Strategy; A Minimum of $50 Million of the Proceeds to be used for Debt Reduction LOS ANGELES, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Playboy, Inc. (NASDAQ: PLBY) (the “Company” or “Playboy”), a global pleasure and leisure company, today announced that it has entered into definitive agreements to sell 50% of its Chin

articlePlayboy, Inc.February 9, 20266/company/plby-group-inc/news/playboy-signs-122-million-deal-135100791
Playboy Signs $122 Million Deal with United Trademark Group to Accelerate the Growth of its China Business

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