Business
Playboy launches new NFT project, Rabbitars
The lagomorphic-themed civilization of 11,953 non-fungible rabbits takes inspiration from Playboy’s iconography and heritage and launches reimagined Playboy
About this update from Playboy, Inc.
[{"type":"text","content":"The lagomorphic-themed civilization of 11,953 non-fungible rabbits takes inspiration from Playboy’s iconography and heritage and launches reimagined Playboy Club\nLOS ANGELES, Oct. 20, 2021 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group”), owner of Playboy, the iconic lifestyle brand, today unveiled its newest collection of NFTs: Playboy Rabbitars. Paying homage to its founding year 1953, Playboy will release 11,953 unique Rabbitars, 3D rabbit characters, in NFT form. Inspired by Playboy’s iconography, heritage, and lore, each Rabbitar will possess unique traits - some more rare than others - and will serve as keys to a reimagined Playboy Club, giving owners access to benefits like special members-only events, merchandise, artwork, and exclusive artist collaborations. The Rabbitars were created by Playboy’s dedicated Web3 Innovation team, in partnership with Possible Studios and WENEW, the art studio and blockchain technology company co-founded by Michael Winklemann and Michael Figge – with the goal of creating a fun and valuable world for both new and experienced members of the NFT community. In the context of the metaverse, the Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (better known as the InterPlanetary File System—the metaverse’s decentralized file storage system). As the mythology goes, the Rabbitars are a rare species of rabbit known for their extraordinary speed, cultural sophistication, razor-sharp wit, inimitable intellect, fantastic fashion sense, and in some cases, sexual prowess. Each Rabbitar is generated from 175+ possible traits, including fur, facial features, ears and headwear, apparel, accessories, occupation-related characteristics, and more. Playboy iconography is woven throughout the collection, and some of the rarest Rabbitars and Rabbitar traits are inspired by significant aspects of Playboy’s art and editorial history. “Distributed ledger technology is revolutionizing how fans and consumers interact with brands today. At Playboy, we’re committed to moving out of the era of merely acquiring followers and into an era of building thoughtful communities where each member has a voice. Our goal is to deliver meaningful opportunities for ownership and unique value. The Rabbitars mark the beginning of true blockchain-based membership for Playboy. Ju...