Business
Playboy Announces the Return of its Iconic Print Magazine and a Worldwide Playmate of the Year Search
Planned Relaunch of Playboy Magazine, Playmate Franchise, Website, and Events Business Will Revitalize the Brand and Expand the Playboy Club Creator Platform
About this update from Playboy, Inc.
[{"type":"text","content":"Planned Relaunch of Playboy Magazine, Playmate Franchise, Website, and Events Business Will Revitalize the Brand and Expand the Playboy Club Creator Platform\nLOS ANGELES, Aug. 08, 2024 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group” or the “Company”), a leading lifestyle company and owner of Playboy, today announced the return of the iconic Playboy magazine with an annual edition to be released in February 2025. In conjunction with the magazine, the revival of Playboy's legendary Playmate franchise will also make its comeback with a worldwide search for the 2024 and 2025 Playmate of the Year and a new class of Playboy Bunnies, who will represent the brand at exclusive events and experiences throughout the year. Additionally, the new Playboy.com website launched this week featuring an array of unique and exclusive content. The highly anticipated return of these Playboy franchises marks a new chapter in the brand’s storied legacy and celebrates 70 years of the Company’s flagship property. The new Playboy magazine will feature everything that made the publication iconic: unforgettable photography, renowned features such as the Playboy Interview and Playboy Advisor, celebrity pictorials, and the Playmate Centerfold, which has been a central component of Playboy since its inception. The new Playmate initiative and Bunny casting will launch later this month online and will feature an eight-city search, kicking off next month in New York City and spanning from Los Angeles to Miami, culminating in the 2024 Playmate of the Year being unveiled in the new issue. The search will also look for the 2025 Playmate of the Year and Playmates to be featured online each month throughout next year. Mark Healy has been appointed as the Editor-in-Chief for Playboy magazine's first print edition since 2020. Healy is a well-known content leader, journalist and editor who brings a wealth of experience in the media industry and held senior positions at the GQ, Rolling Stone, and Men’s Journal, where he was Editor-in-Chief. The magazine’s upcoming February 2025 print issue will be released at a launch event and celebration during the Big Game Weekend in New Orleans. A newly redesigned Playboy.com serves as the home for all things Playboy, featuring fresh editorial in key verticals such as men’s lifestyle, sports, automotive, and travel, ...