Business
Playboy Adds Visionary Photographer Alana O'Herlihy to Judging Panel for "The Great Playmate Search"
Playboy, Inc. (Nasdaq: PLBY) (the "Company" or "Playboy"), a leading pleasure and leisure lifestyle company and one of the most recognizable and iconic brands in the world, today announced that Alana O'Herlihy — photographer, director, and digital provocateur — has joined the judging panel for The Great Playmate Search, Playboy's global digital casting competition to discover a 2026 Playmate of the Month and inside cover star as part of the brand's highly anticipated relaunch of Playboy Magazine
About this update from Playboy, Inc.
[{"type":"text","content":"LOS ANGELES, Sept. 15, 2025 /PRNewswire/ -- Playboy, Inc. (Nasdaq: PLBY) (the "Company" or "Playboy"), a leading pleasure and leisure lifestyle company and one of the most recognizable and iconic brands in the world, today announced that Alana O'Herlihy — photographer, director, and digital provocateur — has joined the judging panel for The Great Playmate Search, Playboy's global digital casting competition to discover a 2026 Playmate of the Month and inside cover star as part of the brand's highly anticipated relaunch of Playboy Magazine.","length":577,"tagName":"p"},{"type":"image","alt":"Playboy (PRNewsfoto/Playboy, Inc.)","displaySize":"","headline":null,"caption":"Playboy (PRNewsfoto/Playboy, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":63,"url":"https://media.zenfs.com/en/prnewswire.com/8c2f3cc8f3cf61126c950631f9a1eaef"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Cu_Yp3sHadwsbwslvmvGrg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExMTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/8c2f3cc8f3cf61126c950631f9a1eaef","width":400,"height":63}},"href":"https://mma.prnewswire.com/media/2749918/Playboy__Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"O'Herlihy, who has been described as "Hollywood's illegitimate daughter," is a multi-hyphenate artist and cult starlet behind the camera. Known for blurring the lines between Old Hollywood gloss and cybernetic chaos, her lens has captured icons such as Bella Hadid and Miley Cyrus while also crafting a distinct world of her own.","length":347,"tagName":"p"},{"type":"text","content":"Her work has appeared on the covers of Vogue, Pop Magazine, and Rolling Stone, with campaigns for Helmut Lang and music videos that feel like rituals disguised as glitches in the matrix. As the founding artist of AOH Studios, she continues to expand her practice across photography, film, and publishing — including the upcoming release of her self-portrait book I Used to Be Cool.","length":381,"tagName":"p"},{"type":"text","content":"O'Herlihy joins an esteemed panel that includes legacy Playmates Shanna Moakler, Daphnée Duplaix, Summer Altice, Brande Roderick,and Gillian Nation. Together, the judges will review the finalists chosen through fan voting to help determine the winn...