Business
Solitaire Grand Harvest® to Plant Real Forest in California and Restore Damage Caused by Wildfires
HERZLIYA, Israel, April 21, 2022 /PRNewswire/ -- Solitaire Grand Harvest®, the #1 highest grossing Solitaire game in the US* from Supertreat® GmbH - a
About this update from Playtika Holding Corp.
[{"type":"text","content":"HERZLIYA, Israel, April 21, 2022 /PRNewswire/ -- Solitaire Grand Harvest®, the #1 highest grossing Solitaire game in the US* from Supertreat® GmbH - a Playtika® (NASDAQ:PLTK) studio, has partnered with non-profit organisation Tree-Nation to launch an eco-friendly initiative that enables players to have an active role in the planting of a forest by Lake Hughes, California. \n\n \n \n \n \n \n \n\n \nIn a pledge to restore forests devastated by wildfires in California, the popular mobile game will build an 'SGH Forest' on behalf of its player community via its environmental arm - SGH Eco. The team will plant over 36,000 trees in two phases: one beginning tomorrow to coincide with Earth Day, and another later in the year. \nPlayers will have the opportunity to support this unique initiative and give back to the environment simply by playing their favourite free-to-play game, Solitaire Grand Harvest®! \nIn addition to the tree planting event, players will enjoy exciting in-app activations including a special CRM dice they can throw to 'Make an Impact'. SGH community members will also receive certificates for participating, as well as photos and updates about the planting process. \nMy Place to Grow\nSolitaire Grand Harvest's® themed gameplay allows its player community the opportunity to practice self-growth while progressing through levels and growing crops in a tranquil rural setting. \nThis special Earth Day event will see the game's virtual world make real-world impact, with players contributing to the planting and growth of an actual forest in California alongside the crops they typically grow in the game setting.\nThis pioneering initiative embodies Solitaire Grand Harvest's® new slogan - \"My place to grow\". As a brand, and through its gameplay messaging, Solitaire Grand Harvest® not only promotes the growth of crops – both virtually and in the real-world – but it also highlights the virtue of casual gaming as a form of personal growth and relaxation.\nAmir Coifman, General Manager at Solitaire Grand Harvest®, said \"We are extremely excited to build our first ever real forest with our SGH community this Earth Day. Solitaire Grand Harvest® is a great platform for players to get in touch with nature in a virtual setting, and we are pleased to now give them the opportunity to make a difference in the real-world as well. We are...