Playtika’s Portfolio of Games Claims Prestigious Recognition in Season 1 of the 2023 NYX Game Awards!

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[{"type":"text","content":"\nBingo Blitz, Solitaire Grand Harvest and World Series of Poker honored with international awards for marketing excellence\n\n\n HERZLIYA, Israel--(BUSINESS WIRE)--\nThe 2023 NYX Game Awards has officially announced the exceptional winners of Season 1 in collaboration with the International Awards Associate (IAA). The award celebrates and honors creative excellence in the international video game industry, recognizing those who contribute to advancing the community. This season alone, the awards received over 700 entries from more than 30 countries, including the United States, Canada, United Kingdom, China, Australia, Japan, Germany, France, Sweden, Finland, Poland, South Korea, and many others.\n\n\nIn the 2023 NYX Game Awards: Season 1, Playtika received recognition for four Game Strategic Campaigns under the Game Influencer Marketing category. Each of the campaigns showcased partnerships between celebrity influencers and Playtika mobile games that resonated with players worldwide. Bingo Blitz, the world's most popular free-to-play Bingo game, received two GRAND awards for campaigns featuring Grammy Award-winning artist Meghan Trainor and beloved American actress Drew Barrymore. Solitaire Grand Harvest’s debut campaign with English actress Jane Seymour won a GOLD award, and World Series of Poker received a SILVER award for its campaign featuring award-winning actor Laurence Fishburne.\n\n\n“At Playtika, we count on our marketing campaigns to constantly push the boundaries of what's possible to showcase our diverse portfolio of games and the players who enjoy them,” said Laura Keren, Playtika’s Vice President of Global Marketing. “Being recognized by the NYX Awards is a testament to our incredible team of passionate storytellers who are responsible for encapsulating our category-leading casual and social casino games as a beacon of innovation and excellence in interactive entertainment.”\n\n\n“The world of gaming has evolved significantly, and at the NYX Game Awards, we continue to recognize games as powerful art forms that tell stories and challenge our perceptions.” proclaimed Thomas Brandt, the spokesperson of IAA. “We believe that games have the ability to change lives, and our panel of jurors is always ready to recognize talented developers and creators.\"\n\n\nGrand Jury Panel\n\n\nSeeing to an increase of entry numbers...

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