Playtika's Bingo Blitz announces partnership with Meals on Wheels America to fight senior loneliness and social isolation

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[{"type":"text","content":"HERZLIYA, Israel, June 21, 2022 /PRNewswire/ -- Bingo Blitz® – the Playtika® studio behind the world's #1 free-to-play social Bingo game[1] – has today announced a partnership with Meals on Wheels America, the leading charity dedicated to fighting senior hunger and isolation. The partnership will be focused specifically on the issue of loneliness as a critical health and social issue in elderly populations, a cause chosen directly by Bingo Blitz players.\n\n \n \n \n \n \n \n\n \nStarting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. The in-game event is part of the chef feature, where players collect ingredients by playing Bingo and use them to make a wide range of dishes in the app's virtual kitchen. The game will also engage with its fans across social media and community platforms to highlight the important issue of loneliness amongst the aging population in the US.\nBingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will be dedicated to promoting the partnership through local activations. As part of these local activations, some Bingo Blitz players will get the chance to join the game's employees in cooking and delivering meals to Meals on Wheels clients. The global community of players will also have the opportunity to write letters and to choose gifts for seniors living in isolation.\n\"We know that often, isolation – especially among older Americans who are homebound – is a hidden issue,\" said Kristine Templin, Chief Development Officer. \"But loneliness is dire to seniors' health, and we need everyone to take meaningful action to address this growing issue. That's why we're so grateful to Bingo Blitz for their commitment to fighting senior isolation and hunger alongside us.\"\nTough times\nLoneliness as a social and public health problem has gained attention in recent years. The ongoing COVID-19 epidemic, and the need for social distancing, has left many older adults increasingly isolated at a time they can no longer rely on friends and family to keep them company and to provide them with basic necessities. In many communities, Meals on Wheels has stepped in to pl...

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