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Playtika's Bingo Blitz and Meghan Trainor bring Bingo to new heights in US-wide Advertising Campaign
HERZLIYA, Israel, Feb. 10, 2022 /PRNewswire/ -- Bingo Blitz – the world's #1 free-to-play social Bingo game1 from Playtika (NASDAQ: PLTK) – has today
About this update from Playtika Holding Corp.
[{"type":"text","content":"HERZLIYA, Israel, Feb. 10, 2022 /PRNewswire/ -- Bingo Blitz – the world's #1 free-to-play social Bingo game1 from Playtika (NASDAQ: PLTK) – has today announced the launch of an incredible commercial featuring Grammy Award-winning artist Meghan Trainor.\n\n \n \n\n \nBingo reinvented and redefined\nThe power of transformation and reinvention are central to Bingo Blitz, which is the world's most popular free-to-play Bingo game enjoyed by over one million players every day2.\nOver more than a decade, the game has redefined Bingo and taken the classic game to new levels of interactivity and player experience.\n\"My husband and I are both definitely hooked on this game, we're very competitive people,\" said Meghan Trainor behind the scenes of the commercial shoot. \"When I get Bingo, it's like my birthday but better!\"\n\"With everything going on in the world, I don't get to travel as much, which is another reason why I love this game,\" she continued. \n\"I am travelling the world from the comfort of my own home in my own bed!\"\nMeghan Is All About That Game\nThe commercial sees Meghan sharing her love for Bingo Blitz with an incredibly catchy and amazing new version of her 2014 monster hit \"All About That Bass\", re-titled \"All About That Game!\"\nThe commercial's plot starts with the star relaxing in her lounge playing the Bingo Blitz game, before she is suddenly immersed into the Bingo Blitz universe, transforming into a cartoon-like avatar in the process.\nWhat follows is a whirlwind tour of a few of the global cities featured in the Bingo Blitz game, with the game's much-loved mascot BlitzyTM as her guide.\nA Valentine's Day launch\nAs part of this US-wide campaign, Trainor also has a presence within the Bingo Blitz game itself, where her avatar interacts with players as they strive to achieve their own 'Bingo!' moment. A separate, love-themed, virtual 'room' has been created to mark Valentine's Day and features Meghan's avatar shooting love arrows to mark this special time of year.\nTaking Bingo to the next level\nThis partnership with Meghan Trainor marks another important milestone in the story of Bingo Blitz since the game's launch in 2010.\nLast year, the game reached new audiences across the US and beyond by launching the viral hit song \"She's Bingo\", featuring global superstars Luis Fonsi and Nicole Scherzinger, wit...