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Playtika's Bingo Blitz and Make-A-Wish partner on campaign to grant the wishes of children facing a uniquely challenging Christmas
HERZLIYA, Israel, Dec. 22, 2021 /PRNewswire/ -- Bingo Blitz - the world's #1 bingo game[1] from Playtika (NASDAQ: PLTK) - and Make-A-Wish - the non-profit
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[{"type":"text","content":"HERZLIYA, Israel, Dec. 22, 2021 /PRNewswire/ -- Bingo Blitz - the world's #1 bingo game[1] from Playtika (NASDAQ: PLTK) - and Make-A-Wish - the non-profit that creates life-changing wishes for children with critical illnesses - have launched a unique holiday campaign this Christmas.\n\"Virtual dishes for wishes\"\nFrom 22nd – 26th December, Bingo Blitz players across the world will be invited to take part in a \"virtual dishes for wishes\" challenge. \nThe in-game event will let players collect ingredients while playing Bingo and use them to cook a wide range of dishes in the app's virtual kitchen, part of the Chef Feature in the Bingo Blitz game.\nThe aim is to get players to prepare 300,000 virtual dishes and Bingo Blitz will donate $100,000 to Make-A-Wish. A virtual meals counter will be introduced to allow players to see their collective progress, and the donation will be used to fulfil as many wishes as possible for children with life-threatening illnesses.\nThis is the second year in a row that Bingo Blitz has organised an in-app donation event for Make-A-Wish, strengthening the partnership between the two organisations. \nBingo Blitz will also be raising awareness of the charity across its app, website, and social channels to encourage millions of players around the world to donate directly to the global charity. Players and non-players alike can visit www.worldwish.org/playtika to donate.\nInspiration from a 12-year-old with a passion for food\nIn the United States alone, three children are diagnosed with a critical illness every hour – that's 27,000 children every year[2]. \nThis means that thousands of children will face a very difficult Christmas. In honor of them, Bingo Blitz's virtual kitchen is going to become a place where wishes can come true for children with critical illnesses.\nOne young person whose own wish came true has been a particular inspiration for this campaign, and in particular, the decision to use Bingo Blitz's virtual kitchen to support Make-A-Wish. \nJoshua was 12 when he underwent a bone marrow transplant as part of treatment for childhood leukemia. Recovering in hospital, North Carolina wish kid Joshua spent hours watching cooking shows from his hospital bed. His wish revolved around his passion for food, and his dream of sampling and creating amazing dishes.\nAfter a request was submitted to M...