Business
Playtika Unleashes Star Power with Debut of Celebrity-Studded Campaigns
All-star campaigns launching December 26 include Solitaire Grand Harvest featuring Sarah Jessica Parker; Bingo Blitz featuring Drew Barrymore; World Series of
About this update from Playtika Holding Corp.
[{"type":"text","content":"All-star campaigns launching December 26 include Solitaire Grand Harvest featuring Sarah Jessica Parker; Bingo Blitz featuring Drew Barrymore; World Series of Poker featuring Jason Alexander; and Caesars Slots featuring Ty Pennington\nHERZLIYA, Israel, Dec. 21, 2023 /PRNewswire/ -- Some of Hollywood's hottest celebrities are sharing their love of mobile games in a star-studded lineup of U.S. national ad campaigns for Playtika, a mobile games pioneer and interactive entertainment leader. Launching nationwide across broadcast and social media, the new creative stars Sarah Jessica Parker for Solitaire Grand Harvest, Drew Barrymore for Bingo Blitz, Jason Alexander for World Series of Poker and Ty Pennington for Caesars Slots.\n\n \n \n\n \nSarah Jessica Parker said:\"Playtika masterfully designs mobile games that offer players a lighthearted and entertaining escape. I, along with so many others, love the challenge of competing against myself. The fun and whimsy of these new spots perfectly captures the gaming experience and I'm looking forward to hopefully introducing Solitaire Grand Harvest to even more new players.\"\nDrew Barrymore said:\"I am absolutely thrilled to continue my partnership with Bingo Blitz for a second year. Everyone who knows me knows I am an avid, voracious gameplayer and Bingo Blitz has completely stolen my heart with its ability to bring people together – especially in that it's free to play, which means that everybody can immerse themselves in the excitement and joy of the game without any barriers.\"\nThis month's launch marks the first time Playtika has simultaneously debuted multiple celebrity-filled campaigns:\nAward-winning actress and producer Sarah Jessica Parker finds herself immersed in the world of Solitaire Grand Harvest in a :30 second spot that pictures the famous New Yorker captivated with the farm-themed game while on the Solitaire Grand Harvest commercial shoot set.A continuation of the multi-year partnership between Bingo Blitz and award-winning actress, producer, talk show host and author Drew Barrymore, the most recent :30-second spot features Barrymore declaring her love for Bingo even in the midst of an alien invasion.Award-winning actor and comedian Jason Alexander stars in three :30-second spots for the world's #1 free-to-play poker game**, the official World Series of Poker (WSOP) app...