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Gamers Fighting Climate Change - Wooga Commits to Plant 200,000 Trees Following Successful In-Game Tree-Planting Event with June's Journey Players
BERLIN, Germany, June 13, 2022 /PRNewswire/ -- Following a successful tree-planting event in June's Journey®, the #1 highest grossing hidden object game
About this update from Playtika Holding Corp.
[{"type":"text","content":"BERLIN, Germany, June 13, 2022 /PRNewswire/ -- Following a successful tree-planting event in June's Journey®, the #1 highest grossing hidden object game worldwide* from Playtika® studio and mobile games developer Wooga®, Wooga has committed to plant 200,000 trees in 2022. This is a result of June's Journey's participation in the 2022 Green Game Jam, a vital player-driven initiative to highlight the important role we can all play in protecting the world we live in. This is the second year in a row that Wooga has joined the Green Game Jam, this year committing to plant 8 times more trees versus 2021 as Wooga decided to significantly scale up the initiative following last year's success when June's Journey players succeeded to reach the targeted number of planted trees within a mere 90 minutes.\n\n \n \n \n \n \n \n\n \nBetween 5th-6th June, Wooga, in collaboration with search engine Ecosia and as part of this year's Green Game Jam, saw trees planted virtually via June's Journey player contributions. The popular free-to-play mobile game offered players the opportunity to re-forest in-game while collectively promoting direct climate action and planting trees in locations across the globe where they are needed most. Ecosia, tasked with coordinating the tree-planting in the real world, supports over 60 tree planting projects across more than 30 countries worldwide, prioritizing biodiversity hotspots - areas with a particularly large number of rare species.\nThe Green Game Jam is an initiative from the Playing for the Planet Alliance which is facilitated by the UN Environment Programme (UNEP). It aims to leverage participants' player bases to inspire people to learn and act in support of the environment through green activations in games. The 2022 Jam themes are Food, Forests and our Future and the collective goal amongst participating gaming studios is to shift one million players' food choices for the environment and plant and protect one million trees. This year saw the largest edition of the Green Game Jam to date, featuring roughly 40 studios worldwide.\nNai Chang, Managing Director at Wooga, said: \"Given the overwhelming enthusiasm and passion demonstrated by our players during our 2021 Green Game Jam initiative it was clear to us that in 2022 we can and should aim much higher. We are over the moon that we managed to 8X the numb...