Business
Best Fiends Aims to ‘CRUSH’ its Mobile Gaming Competition with Launch of New Campaign
From the minds of the top mobile gaming leaders in the world comes a daring campaign featuring mischievous Best Fiends characters encouraging fans to “meet
About this update from Playtika Holding Corp.
[{"type":"text","content":"\nFrom the minds of the top mobile gaming leaders in the world comes a daring campaign featuring mischievous Best Fiends characters encouraging fans to “meet their new crush” when it comes to online puzzle games\n\n HERZLIYA, Israel--(BUSINESS WIRE)--\nBest Fiends®, the mobile gaming sensation that has taken the world by storm, is taking aim at its biggest competitor with a national campaign encouraging fans to break up with their old sugar habits and meet their new crush.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230309005506/en/\nDeveloped by Playtika’s studio Seriously, Best Fiends quickly became one of the most popular mobile games in the world with over one million daily active users. With its unique and exciting gameplay, Best Fiends offers an innovative twist on classic match-3 puzzle games, and features stunning graphics, and an exciting storyline.\n\nAs one of the most popular casual games in the world–and growing, Best Fiends offers a fresh and engaging experience that is sure to capture the hearts of players everywhere. Since its creation by world-renowned former Rovio executives in 2014, the game has accumulated 96 million downloads worldwide and introduced over 7,000 levels for users to collect all the Best Fiends, level them up, discover their special powers and battle the Slugs of Mount Boom, and now it's time to crush the competition to rise to the top of puzzle gaming space.\n\nLaunching today, the national campaign includes three 0:30 videos starring the mischief-loving Fiends – Temper, Jojo, Gordon, Howie, and more – in a series of hijinks:\n\n\nCheating: A confident sugar daddy walks into the bedroom to find his special someone hiding something under the covers…her love of Best Fiends!\n\n\nDoctor: A patient is scolded for eating too much candy and instructed to go sugar-free…but is that a real dentist?\n\n\nBreak-Up: A man uses the age-old excuse, “It’s not you, it’s me,” to cut ties with his sweetie.\n\n\nLaura Keren, VP of Marketing at Playtika, said:\n“We strive for creative excellence in our campaigns for all of our games at Playtika, but especially Best Fiends being the rising star that it is. We know Best Fiends is a challenger in the puzzle game category, and we’re embracing that. We’re proud to be the industry’s bold underdog and str...