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PLAYSTUDIOS Announces Mystère, Blue Man Group and Return of The Beatles LOVE to myVIP Rewards Store
playAWARDS will now offer points redemption for select Cirque du Soleil shows in multiple markets LAS VEGAS--(BUSINESS WIRE)-- PLAYSTUDIOS, Inc. (NASDAQ:
About this update from Playstudios, Inc.
[{"type":"text","content":"\nplayAWARDS will now offer points redemption for select Cirque du Soleil shows in multiple markets\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nPLAYSTUDIOS, Inc. (NASDAQ: MYPS), the award-winning developer of the playAWARDS loyalty platform and publisher of free-to-play mobile games that offer real-world rewards to players, is thrilled to announce the addition of popular Cirque du Soleil Entertainment Group productions. The myVIP Rewards store will reintroduce one of its most popular experiences - The Beatles LOVE - as well as welcome two dazzling new rewards with Mystère and Blue Man Group, the latter of which will include shows in Las Vegas, Chicago and New York. The incredible demand for Cirque’s incomparable live performances from PLAYSTUDIOS’ 6 million monthly active users sparked an interest from both companies to create a new opportunity and expand the exciting options that can be redeemed in the myVIP Rewards Store.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230725809651/en/BLUE MAN GROUP COURTESY OF CIRQUE DU SOLEIL\n“Having an opportunity to add three incredible Cirque du Soleil shows to the myVIP Rewards Store as we continually expand our program is a testament to the influence of our players who have become accustomed to high quality experiences,” said Andrew Pascal, CEO of PLAYSTUDIOS. “Extending the markets where rewards are available for our players perfectly aligns with our ongoing strategy to bring playAWARDS opportunities to all of our loyal players.”\n\n\nThe Beatles LOVE has been one of the most popular rewards in the myVIP Rewards Store since the launch of PLAYSTUDIOS loyalty platform, and after an almost year-long absence, tickets for the experience are available once again. The beloved show pays tribute to the legendary band's artistic achievements, using real and fictional characters to explore each featured song's themes. Mystère is an experience that pushes the boundaries of what dreams and artistry can achieve when fusing together high-energy acrobatics with evocative choreography. Having been seen by over 17 million fans, it set the stage for Cirque du Soleil’s overwhelming success in Las Vegas, and on its 30th Anniversary this year, PLAYSTUDIOS is honored to offer it for the first time in the playAWARDS Rewards Store. The iconic performance...