Business
Amended: Planet Ventures Signs LOI with Sports Influencer Mobile Technology Platform - Cucu Sports
(via TheNewswire) V A N C O U V ER, British Columbia - TheNewswi...
About this update from Planet Ventures Inc
[{"type":"text","content":"Amended: Planet Ventures Signs LOI with Sports Influencer Mobile Technology Platform - Cucu Sports(via TheNewswire)\n \n \nVANCOUVER, British Columbia - TheNewswire - May 28, 2020 - Planet Ventures Inc. (TSXV:PXI); (OTC:PNXPF); (FSE:P6U) (\"Planet\" or the \"Company\") is pleased to announce that it has entered into a Letter of Intent (\"the LOI\", the \"Agreement\") to acquire Cucu Sports, a sports influencer mobile technology platform based in the United Kingdom.\n\n\n \nThe investment in Cucu Sports consolidates and significantly strengthens our recent acquisition of the First XI esports, gaming media business. Acquiring Cucu's unique mobile influencer technology platform enhances our overall capabilities, by combining Cucu's extensive influencer reach, analytical data capturing, combined with First XI's strategic marketing and gaming expertise. In acquiring Cucu's unique mobile analytics platform, it provides both First XI and Cucu the ability to fully leverage customer acquisition on a global scale.\n\n\n \nAs influencer marketing becomes a prominent force for brand investment, it can no longer be ignored and is now a strategic part of all international marketing expenditure. Combining Cucu and First XI, it substantially supports the ability to manage a wider network of video game creators and allows us to further increase our ability to onboard professional athletes and esports stars quicker than ever before. This further strengthens our ability to acquire and embrace customers supported with inhouse analytics, helping to build significant subscription revenues with live game play and creating branded marketed campaigns. \n\n\n \n\"This is an exciting opportunity for us\" states Sergio Teubal, Cucu's CEO. \"The timing for Cucu to join Planet Ventures could not be better. We have invested heavily over the past two years in our proven technology and as the market continues to grow year on year, it's the perfect time for us to maximize our mobile technology capabilities, amalgamate with and support First XI esports gaming expertise. It's an exciting combination that will set us apart and increase our opportunities in a booming global gaming sector.\"\n\n\n \nPeter Glancy CEO of First XI says: \"Bringing together technologies of both First XI and Cucu is truly exhilarating and strengthens our capabilities in expanding our own ...