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PLANET FITNESS KICKS OFF 2026 AS PRESENTING SPONSOR OF TIMES SQUARE'S NEW YEAR'S EVE CELEBRATION, EMPOWERING THE NATION TO EMBRACE FITNESS FOR ALL
Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced today that it will return for the eleventh consecutive year as the presenting sponsor of the Times Square's New Year's Eve celebration, in partnership with the Times Square Alliance and One Times Square. This long-standing partnership reinforces Planet Fitness's commitment to helping millions worldwide grow stronger together, kickstarting t
About this update from Planet Fitness, Inc.
[{"type":"text","content":"Planet Fitness, Times Square Alliance and One Times Square mark eleventh year of partnership with New Year's Eve Confetti Wishes, party hats, and traditions","length":160,"tagName":"p","attribs":{}},{"type":"text","content":"HAMPTON, N.H., Dec. 8, 2025 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced today that it will return for the eleventh consecutive year as the presenting sponsor of the Times Square's New Year's Eve celebration, in partnership with the Times Square Alliance and One Times Square. This long-standing partnership reinforces Planet Fitness's commitment to helping millions worldwide grow stronger together, kickstarting the year with renewed health, confidence and access to a high-value fitness experience that is for everyone.","length":663,"tagName":"p"},{"type":"image","alt":"PF NYE Hats 2026","displaySize":"","headline":null,"caption":"PF NYE Hats 2026","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":290,"url":"https://media.zenfs.com/en/prnewswire.com/75fc4e1ae3ef8df6be6726631b1401da"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/He9QkXATIhY8Vu.Rx4iiSA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUxMTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/75fc4e1ae3ef8df6be6726631b1401da","width":400,"height":290}},"href":"https://mma.prnewswire.com/media/2839784/PF_NYE_Hats_2026.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Our team at Planet Fitness can't imagine ringing in the new year anywhere other than what feels like the center of the world - Times Square," said Brian Povinelli, Chief Marketing Officer at Planet Fitness. "For more than a decade, our New Year's Eve sponsorship inspires people all over the world to prioritize their health and happiness at the start of the new year. No matter what fitness level you are and where you are in your journey, Planet Fitness is here to help you start 2026 feeling strong and confident."","length":546,"tagName":"p"},{"type":"text","content":"New Year's Eve marks a pivotal moment for individuals to commit to self-care and personal well-being. Planet Fitness empowers individuals to fulfill their resolutions by offering a high-value experience...