Business
PLANET FITNESS ANNOUNCES NEW DEVELOPMENT AGREEMENT IN MEXICO
Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced that it will be expanding its presence in Mexico. The Company has signed a franchise agreement with Impulso Gym to bolster its footprint in northern Mexico, opening new clubs in Tijuana and Mexicali. Currently, Planet Fitness has 47 locations* in 14 states across Mexico.
About this update from Planet Fitness, Inc.
[{"type":"text","content":"New franchise partner Impulso Gym plans to open locations in Tijuana and Mexicali ","length":81,"tagName":"p","attribs":{}},{"type":"text","content":"HAMPTON, N.H., Feb. 17, 2026 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced that it will be expanding its presence in Mexico. The Company has signed a franchise agreement with Impulso Gym to bolster its footprint in northern Mexico, opening new clubs in Tijuana and Mexicali. Currently, Planet Fitness has 47 locations* in 14 states across Mexico.","length":480,"tagName":"p"},{"type":"text","content":"Impulso Gym is a joint venture between Great American Hospitality, a developer and operator of well-established U.S. brands such as Applebee's, Little Caesars, and Wendy's in Mexico, and Fernando Sada, owner of Desarrollos Mafersa – which notably served as general contractor for the first Planet Fitness clubs built in Monterrey, Mexico.","length":346,"tagName":"p"},{"type":"text","content":"Planet Fitness' growth in Mexico demonstrates the Company's commitment to expand access to fitness and offer a welcoming, affordable, and high-value fitness experience on a global scale. According to the International Health and Fitness Association**, current gym membership penetration in the country is below 7%, making the demand for Planet Fitness' unique offering even more important.","length":401,"tagName":"p"},{"type":"text","content":""We have seen tremendous success in Mexico since our launch in 2018, and our model is resonating," said Chip Ohlsson, Chief Development Officer at Planet Fitness. "We are confident in Impulso Gym's market-level expertise and their ability to bring the high-value Planet Fitness experience to life at a time when health and wellness is more top-of-mind than ever before."","length":394,"tagName":"p"},{"type":"text","content":""We are thrilled to partner with Planet Fitness to bring its proven fitness model to the residents of Tijuana and Mexicali," said Eduardo Orozco, owner of Great American Hospitality. "We have a breadth of experience in the market owning and operating global brands and are excited to diversify our portfolio with Planet Fitness, a brand that has global appeal ...