Business
It's game on for Pizza Pizza expansion in QUEBEC market
It's game on for Pizza Pizza expansion in QUEBEC market.
About this update from Pizza Pizza Royalty Corp.
[{"type":"text","content":"\n\n\n\n\nLeading pizza maker teams with Montreal Canadiens and targets top\nfranchise partners\n\nMONTREAL, Oct. 17 /CNW Telbec/ - Setting the table for its expansion in\nthe Quebec market, Pizza Pizza Limited, the country's leading purveyor of\npizza slices, announced today its sponsorship program with the Montreal\nCanadiens and initiated the search for top franchise partners in the province.\nThe two strategies are an integral part of the company's game plan as it\nprepares to grow its business in Quebec, where Pizza Pizza currently has six\ntraditional restaurants in the Outaouais and Abitibi regions as well as\noperations in such locations as major university and college campuses,\ntheatres and other venues.\nThe program with the Canadiens, a sporting and cultural icon in the\nprovince, will see Pizza Pizza become one of the team's official partners and\nthe exclusive pizza vendor at seven concession counters for all events at the\nBell Centre, the home of the National Hockey League club.\nIn addition to operating the concession counters, Pizza Pizza will have a\npresence at all home games and special events, enhancing the visibility of the\nbrand. Pizza Pizza will also be using time spots on Canadiens' broadcasts and\nadvertising in the game program, as well as other conventional vehicles, to\nseek out potential franchise partners.\n\"The expansion Pizza Pizza is undertaking in Quebec is consistent with\nthe company's overall growth strategy outlined earlier in the year,\" said\nDaniel Vukovich, Chief Operating Officer of Pizza Pizza Limited. \"This\nincludes growth through existing markets, new consumer segments such as the\nhealth-conscious consumer, additional day-parts - lunch, for example - as well\nas other expansion opportunities.\n\"We are proceeding according to plans, with initial expansion driven by\nour branding efforts, local partnerships, non-traditional sites, and a\nconcerted search for franchise partners. We know that Quebecers value quality\nand taste, and we are delighted to offer them a food choice that meets their\nneeds and expectations and is compatible with a well-balanced lifestyle.\"\n\nFounded in 1967, Pizza Pizza has become one of Canada's leading quick\nservice restaurant operators, an accomplishment it has attained with most of\nits restaurants in Western Quebec and Ontario. The company's suc...