Business
Pixelworks Partners with GALA Sports to Optimize the Visual Display of "Total Football" on Smartphones
Excellent Picture Quality with High Clarity, High Frame Rate Gaming with Low Power Consumption, Realistic Portrayal of Fierce Competition, Great Immersion for
About this update from Pixelworks, Inc.
[{"type":"text","content":"Excellent Picture Quality with High Clarity, High Frame Rate Gaming with Low Power Consumption, Realistic Portrayal of Fierce Competition, Great Immersion for Sports Mobile Gaming\nSHANGHAI, April 27, 2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that GALA Sports' first self-developed football simulation game, Total Football, has integrated Pixelworks' Rendering Accelerator SDK as part of its solution to improve the visual experience of mobile gaming. Coupled with Pixelworks X7 (or above) visual processors, the Rendering Accelerator serves as the bridge to deliver high frame rate game content precisely and efficiently on mobile devices, achieving smooth and immersive game experiences with low power consumption.\nAs a football simulation game, Total Football is licensed by FIFPro and includes Ronaldinho as its Global Ambassador. Based on a neural network AI algorithm and motion matching engine, the game provides smooth control and operational experience as well as high definition (with frame rate up to 120 fps) picture quality, supports real-time PVP, ultra-low latency and fair competition. In the first month following its release in July 2022 in mainland China on the iOS App Store, the game topped the download rankings in Sports Games and ranked 6th among Free Games downloaded. Total Football has now been launched in many overseas regions, and it has won unanimous praise from players at home and abroad for its fair gameplay and smoothness in control and operation.\nCompared with RPG and SLG games, which account for a larger share of the market, sports games have a higher threshold of technology accumulation, consumer cognition and product experience for market entry. To gain wide market recognition, game development teams need to have the determination to devote themselves to sports-based games, which requires a longer-term mindset and approach to product development and operation. Additionally, an accumulation of advanced and profound technology is necessary to overcome the hurdles of sports game production, including motion capture, rendering and visual optimization. It is important to note that the key factors of visual experience for mobile gaming not only lie in the content production phase, but also in the display phase.\nGiven...