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Pixelworks Launches Powerful "TrueCut Motion" End-to-End Motion Platform
New "TrueCut Motion" Solution Ensures Director's Vision is Delivered to Every Screen SAN JOSE, Calif., Dec. 16, 2021 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ:
About this update from Pixelworks, Inc.
[{"type":"text","content":"New \"TrueCut Motion\" Solution Ensures Director's Vision is Delivered to Every Screen\n\n\nSAN JOSE, Calif., Dec. 16, 2021 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a global leader in visual processing solutions, today announced the launch of the industry's first end-to-end platform for motion imaging. TrueCut® Motion is a powerful solution that offers directors advanced mastering tools to control how motion is visualized in their films, new streaming and theatrical distribution tools as well as device certification to solve motion issues which have long been a struggle for directors and consumers alike. The platform will allow viewers to experience incredible motion, consistently presented across every screen seamlessly.\n\"Advancements like 4K and HDR have improved image quality over the years, but motion, intrinsic to the filmic experience, has not kept pace. It's been an issue for filmmakers and viewers alike,\" said Richard Miller, EVP Technology, Pixelworks. \"Filmmakers want to push the boundaries for motion, and camera and production technologies have enabled them to do so. Unfortunately, key elements of motion imaging at the display are stifling creativity in this respect. Today's state-of-the-art, large screen televisions have achieved incredible advances in resolution, color, dynamic range, and sheer screen size, but at the expense of motion integrity. Judder levels are increasingly distracting viewers from the story. De-blur, which is great for games and sports, changes creative intent for shutter angle, and subtly but importantly, changes the feel of the title. Higher brightness is necessary for the typical home viewing conditions, and we all want bigger screens, but these attributes amplify motion problems even further. This is a difficult problem to solve, and only an end-to-end platform can bring the next level of brilliant motion imaging consistently across every screen.\"\nThe TrueCut Motion platform has been in development for several years at Pixelworks, and its motion grading tools have been acknowledged by the industry with technical excellence awards from Lumiere and the Hollywood Professional Association. Now an end-to-end solution, the platform includes a new content delivery format and device certification program to guarantee a consistent filmmaker-approved viewing experience across all screens...