Business
Pixelworks Launches “EasyOTA” — Universal Over-the-Air Video Integration Platform
Enables Service Providers to Easily Integrate OTA Local TV Channels with OTT Streaming Services to Offer Lower Cost TV Packages SAN JOSE, Calif., Jan. 07,
About this update from Pixelworks, Inc.
[{"type":"text","content":"Enables Service Providers to Easily Integrate OTA Local TV Channels with OTT Streaming Services to Offer Lower Cost TV Packages\nSAN JOSE, Calif., Jan. 07, 2020 (GLOBE NEWSWIRE) -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of power-efficient visual processing solutions, today announced the Company’s release of a new universal over-the-air (OTA) integration platform—\"EasyOTA.” The new platform makes it simple for over-the-top (OTT) service providers to integrate live local TV channels into an existing or new streaming service. With EasyOTA, live local channels are available through a home-network OTA streaming device using Pixelworks’ XCode® technology. These OTA streaming devices are available today as “white-labeled” solutions from multiple partner original design manufacturers (ODMs).\n As the number of OTT streaming services have proliferated in recent years, low cost access to rich local TV content has become a key differentiator in this highly competitive market. The monthly subscription prices for the majority of OTT services have risen substantially over the last few years, reducing the pricing advantages that these services once had. According to recent market research, approximately two thirds of subscribers actually cancel a service after their free trial expires, and approximately 10% of those remaining subscribers ultimately walk away from monthly video streaming services. Advantages of EasyOTA PlatformEasyOTA gives OTT service providers the ability to easily integrate live local TV into the end user’s channel lineup without any burden on the network or additional content license fees, reducing the overall cost of streaming services offerings. Also, having the physical OTA streaming box in a subscriber’s home with free local TV content and a single OTT-branded user guide encourages consumers to maintain the subscription for an extended period of time. These advantages can help a streaming service stand out in an overcrowded space, making it an attractive alternative for budget-conscious consumers who are looking for seamless cord cutting solutions. “Pixelworks has led the OTA streaming market for nearly a decade with the advanced video processing technology found in its Pixelworks XCode processor,” said Anselmo Pilla, Sr. Director of Marketing, Video Delivery at Pixelworks. “With the dramatic growth in OTT...