Business
Pixelworks Expands Hollywood Presence and Hires Industry Veterans to Lead TrueCut Development Programs
Sarah Priestnall and Bruce Harris bring decades of Hollywood experience to support studios and post-production houses with award-winning TrueCut technology
About this update from Pixelworks, Inc.
[{"type":"text","content":"Sarah Priestnall and Bruce Harris bring decades of Hollywood experience to support studios and post-production houses with award-winning TrueCut technology\n\n\nSAN JOSE, Calif., May 27, 2020 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced the Company has hired industry veterans Sarah Priestnall and Bruce Harris to lead TrueCut® platform initiatives in North America, specifically targeting Hollywood. Announced in 2019, Pixelworks' award-winning TrueCut platform is the industry's first solution to give filmmakers the ability to creatively fine-tune motion appearance, and to assure consistent delivery of creative intent for motion across all screens. A new, in-depth review of the Pixelworks TrueCut Motion Grading tool can be found here. \nPriestnall joins as the Director of Product Marketing, heading up the Burbank office and advancing the commercial rollout of Pixelworks' TrueCut Motion Grading technology. Harris joins as Creative Engineer and Artist, responsible for usability design, customer training and both technical and artistic support. Priestnall and Harris both report directly to Executive Vice President of Technology, Richard Miller, who will continue to lead strategic development of the TrueCut platform.\n\"We're excited to bring Sarah and Bruce onboard as we ramp our efforts in Hollywood and continue the success of our TrueCut technology around the globe,\" said Richard Miller, EVP of Technology, Pixelworks. \"We are working with studios, streaming services, post production facilities and creatives to ensure that original intent of artists and filmmakers are displayed on screens across all sizes, from the cinema to the home and beyond.\" \nPriestnall has been at the forefront of evangelizing new technologies for movie, television production and post production throughout her career. She was deeply involved in the development of the digital intermediate process at Cinesite, working closely with Roger Deakins ASC BSC and the Coen Brothers on O Brother Where Art Thou? As digital acquisition became the industry norm, she led Codex's worldwide marketing efforts during the time in which they became the standard for in-camera recording and storage. Priestnall is a board member of the Colorist Society International and an associate member...