Business
Pixelworks Enables Cinematic Visual Display on ROG Phone 7 Series Smartphone
Immersive HDR Picture Quality, Superior Color Reproduction and Enhanced Eye Comfort SHANGHAI, April 13, 2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW),
About this update from Pixelworks, Inc.
[{"type":"text","content":"Immersive HDR Picture Quality, Superior Color Reproduction and Enhanced Eye Comfort\nSHANGHAI, April 13, 2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced the newly launched ASUS ROG Phone 7 Series integrates the Company's visual processing solutions, including industry-leading HDR technology, HDR Enhancement, professional color calibration, DC Dimming and other advanced features, bringing a more immersive and realistic, and eye-friendly visual experience to ASUS smartphone users.\nThe ROG Phone 7 Series smartphone is built on the Snapdragon® 8 Gen 2 mobile platform from Qualcomm Technologies, Inc. The smartphone features a 6.78-inch AMOLED screen with resolution of 2448×1080 pixels, 1,500nits peak brightness and supports refresh rates of up to 165 Hz. To optimize the screen's display performance, the ROG Phone 7 Series continues ASUS' adoption of Pixelworks' advanced visual processing technology, which deeply improves the display quality of the screen across multiple different dimensions.\nPixelworks empowers the ROG Phone 7 Series to achieve visual performance advantages through the following supported display attributes:\nAlways-on HDR—— Pixelworks uses real-time SDR-to-HDR conversion to expose more colors and enhance contrast for the vast majority of gaming and video content, which is often in native SDR (standard dynamic range) format, resulting in a more cinematic visual experience.\nHDR Enhancement —— The brand new dynamic and high-precision HDR tone mapping further improves the HDR videos to approach the HDR10+ display effect, which leads to a more vivid and stereoscopic look for content presented on the smartphone screen. Users can access more high-quality HDR content with certification from top content providers, including Amazon, Netflix and YouTube via this functionality. \nProfessional Color Calibration —— Every ROG Phone 7 Series smartphone is factory-tuned with patented display calibration technology from Pixelworks, resulting in an average delta-E of less than 1 (lower is better) across the full range from 100 nits to the display panel's maximum brightness. This makes certain there are no perceptible deviations from perfect color accuracy.\nTrue Flesh Tones —— A calibrated flesh tone solution ensures accuracy in all displ...