Business
Pixelworks Delivers Immersive HDR Gaming and Video Experience to ROG Phone 3
Industry-leading tone mapping, color depth and accuracy makes the action come alive for gamers with cinematic big screen technology optimized for smartphones
About this update from Pixelworks, Inc.
[{"type":"text","content":"Industry-leading tone mapping, color depth and accuracy makes the action come alive for gamers with cinematic big screen technology optimized for smartphones\n\n\nSAN JOSE, Calif., July 22, 2020 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that the recently launched ASUS ROG Phone 3 integrates the Company's patented high-efficiency color calibration, HDR tone mapping and brightness smoothing features to deliver a spectacular visual experience to mobile gamers. In addition, the new smartphone model sold into China will be offered in conjunction with Tencent Games, a division of Tencent, producing vibrant colors with greater contrast and detail for videos as well as support for gaming content from Tencent.\nWith HDR certification on leading video streaming sites, ROG Phone 3 users will enjoy access to a wider variety of immersive content, including the latest HDR titles from Netflix, Amazon and YouTube. As the phone's adaptive display responds to changes in ambient lighting, smooth brightness control eliminates potential flickering or flashing as the screen gradually dims in dark environments, for superior eye comfort. \nBuilt on five generations of mobile display processing solutions from Pixelworks, this is the third-gen ROG Phone to utilize the Company's technology, delivering a stunning visual experience:\nAbsolute Color Accuracy - Every ROG Phone 3 is factory-tuned with patented display calibration technology by Pixelworks, resulting in an average delta-E of 0.5 (lower is better), meaning that no deviations from perfect color accuracy can be detected by the human eye. High-Efficiency Calibration - The technology uses a rapid, high-precision color checker to calibrate for standard sRGB and DCI-P3 color gamuts in a fraction of the time of other approaches, enabling every smartphone's display to be efficiently tuned during production. Industry-leading HDR - Pixelworks' precision HDR tone mapping provides unprecedented contrast and color depth with up to 1 billion hues and access to more HDR content with certification from top content providers, including Amazon, Netflix and YouTube. Smooth Brightness Control - An innovative new adaptive display feature that utilizes over 4,000 steps of ultra-smooth brightness control to optimize the view...