Business
Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV
SAN FRANCISCO, December 11, 2025--Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.
About this update from Pinterest, Inc.
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