Business
Pineapple Financial Launches Pineapple+, Slashes $1M in Costs, Strengthens Profitability and Growth Strategy
Toronto, Ontario--(Newsfile Corp. - May 1, 2025) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or the "Company"), a leading Canadian mortgage technology and brokerage firm, today announced what it believes is a transformational milestone, official launch of Pineapple+, its fully proprietary, end-to-end broker platform that is expected to eliminate nearly $1 million in annual third-party technology, development and licensing costs while advancing the Company's strategy to streamli
About this update from Pineapple Financial Inc.
[{"type":"text","content":"Toronto, Ontario--(Newsfile Corp. - May 1, 2025) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or the "Company"), a leading Canadian mortgage technology and brokerage firm, today announced what it believes is a transformational milestone, official launch of Pineapple+, its fully proprietary, end-to-end broker platform that is expected to eliminate nearly $1 million in annual third-party technology, development and licensing costs while advancing the Company's strategy to streamline operations, accelerate revenue growth, and achieve sustained profitability.","length":602,"tagName":"p"},{"type":"text","content":"We believe that, Pineapple+ represents a major milestone in the Company's evolution. Developed entirely in-house, Pineapple+ consolidates all primary operational functions including CRM, deal processing, document management, marketing automation, renewals, and business analytics into one seamless and fully owned ecosystem. Selective third-party integrations remain only in specialized areas such as compliance and payroll, ensuring optimized regulatory alignment without compromising independence or control.","length":514,"tagName":"p"},{"type":"text","content":"As a result of this platform launch, Pineapple has already realized approximately $1 million in annual cost savings through the consolidation of third-party technologies into the Pineapple+ platform. The platform is also expected to materially reduce future development expenditures by centralizing innovation efforts under one scalable infrastructure.","length":352,"tagName":"p"},{"type":"text","content":""The launch of Pineapple+ is a transformational moment for our company," said Shubha Dasgupta, CEO of Pineapple Financial. "This platform is not only a testament to our innovation and execution capabilities but a key driver toward achieving sustained profitability. By reducing substantial operational costs and building a flexible foundation for future growth, we have significantly enhanced our financial strength and competitive positioning."","length":465,"tagName":"p"},{"type":"text","content":"Pineapple has already implemented key components of the Pineapple+ platform and anticipates that associated operational cost savings will be fully reflected beginning in May 2025. This timeline is consistent with ...