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Pineapple Financial Announces Operational Transformation Strategy and AI-Empowered Sales Expansion; Initiatives Include Reduction in Annualized Costs by More Than $2.5 Million and Launch of AI-Powered Agent Growth Platform

AI Deployment, Agent Onboarding Automation and Permanent Expense Reductions Expected to Improve Operating Leverage and Earnings DurabilityWorkforce Realignment Significantly Reduces Monthly Cash Burn by More Than 50%Strengthened Core Mortgage Platform Positions Company for Scalable Growth, AI-Driven Search and Sales Expansion Initiative to Reach 40,000+ Agents NationwideToronto, Ontario--(Newsfile Corp. - March 10, 2026) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or the...

articlePineapple Financial Inc.March 10, 20265/company/pineapple-financial-inc/news/pineapple-financial-announces-operational-transformation-strategy-and-ai-empowered-sales-expansion-initiatives-include-reduction-in-annualized-costs-by-more-than-dollar25-million-and-launch-of-ai-powered-agent-growth-platform-8
Pineapple Financial Announces Operational Transformation Strategy and AI-Empowered Sales Expansion; Initiatives Include Reduction in Annualized Costs by More Than $2.5 Million and Launch of AI-Powered Agent Growth Platform

About this update from Pineapple Financial Inc.

[{"type":"text","content":"AI Deployment, Agent Onboarding Automation and Permanent Expense Reductions Expected to Improve Operating Leverage and Earnings Durability","length":138,"tagName":"p","attribs":{}},{"type":"text","content":"Workforce Realignment Significantly Reduces Monthly Cash Burn by More Than 50%","length":78,"tagName":"p","attribs":{}},{"type":"text","content":"Strengthened Core Mortgage Platform Positions Company for Scalable Growth, AI-Driven Search and Sales Expansion Initiative to Reach 40,000+ Agents Nationwide","length":157,"tagName":"p","attribs":{}},{"type":"text","content":"Toronto, Ontario--(Newsfile Corp. - March 10, 2026) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or the "Company"), a leading fintech platform, today announced a comprehensive operational restructuring as part of its 2026 Core Mortgage Platform strategy. When complete, the structural reset will materially lower the Company's fixed cost base, strengthening operating leverage as Pineapple enters its next phase of execution.","length":466,"tagName":"p"},{"type":"text","content":"To date, approximately $1.33 million (C$1.8 million) of these annualized cost savings have been implemented and are expected to be reflected in the Company's run-rate by March 31, 2026, with the remaining savings currently being executed. As part of the restructuring, Pineapple is realigning the organization around a leaner, AI-enabled operating model, including a reduction in total headcount by over 60%, alongside reductions across professional services, software, marketing, and other operating expenses. Collectively, these initiatives are expected to reduce annual expenses by more than $2.5 million (C$3.4 million). The program represents a permanent structural reset of the Company's cost base.","length":712,"tagName":"p"},{"type":"text","content":""We have structurally lowered our operating cost base entering 2026," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "This is a disciplined reset of our expenses designed to improve operating leverage and earnings durability. Importantly, these changes reflect the implementation of AI technology to replace legacy functions. With this leaner operating model in place, we are positioned on a clear path toward higher EBITDA margins and near-term breakeven on a ca...

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