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Pineapple Express Cannabis Company Announces Strategic Pivot from Cannabis Authentication to Real World Asset Lending
Pineapple Express Cannabis Company Announces Strategic Pivot from Cannabis Authentication to Real World Asset Lending.
About this update from Pineapple Express Cannabis Company
[{"type":"text","content":"Pineapple Express Cannabis Company (OTCID: PNXP) today announced its strategic transformation from cannabis industry authentication technology to become a comprehensive Real World Asset (RWA) lending platform. This pivot positions the company at the forefront of the rapidly expanding tokenization revolution, addressing a market opportunity projected to reach $16 trillion by 2030.The company's evolution reflects a strategic response to fundamental shifts in both regulatory landscapes and market opportunities. While cannabis authentication represented an innovative application of blockchain technology for supply chain verification, the emerging RWA tokenization sector presents a significantly larger addressable market with clearer regulatory pathways and institutional adoption momentum.The Scale of the Opportunity: According to research from leading financial institutions including Boston Consulting Group and Binance Research, the tokenized asset market is experiencing unprecedented growth. Current tokenized assets exceeded $118.6 billion in 2024, with the sector growing 85% year-over-year. Conservative estimates project the total addressable market for RWA lending to reach $3.5 trillion by 2030, while more optimistic forecasts from BCG and Ripple suggest $18.9 trillion by 2033—representing a compound annual growth rate of 53%.Academic research indicates that full-scale RWA tokenization could yield gross economic savings of up to $2.4 trillion annually across global markets. Even under conservative adoption scenarios, realizable annual economic benefits are projected to range from $31 billion to $130 billion by 2030, comparable to the transformative shift from paper certificates to electronic records in the 1980s.\"Our pivot to RWA lending represents more than a business strategy—it's a response to a generational opportunity to transform how the world accesses liquidity from their assets,\" said Frank, Founder and CEO of $PNXP \"We're building the infrastructure that will enable anyone, anywhere, to unlock the value of their real-world assets through institutional-grade digital lending.\"As we close out the year, we're pleased to share the following updates on our progress:Q3 Filings: The company is finalizing its Q3 filings and expects completion shortly. We remain committed to maintaining full transparency with our shareholders ...