Business
Philip Morris International Expands its Partnership with Scuderia Ferrari HP, Launching a Bold New Chapter in Their Long-Standing Relationship
STAMFORD, CT, December 03, 2025--Philip Morris International Inc. (NYSE: PM) today announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and beyond. This next chapter introduces one major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand globally1—will feature on Scuderia Ferrari HP Formula 1 liveries at select races throughout the seasons.
About this update from Philip Morris International Inc
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":3543,"height":612,"url":"https://media.zenfs.com/en/business-wire.com/fb64ed97e42e961c0acaf427ca1b278b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7ARv7UHr00wSqyxwY5gDTQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE2NjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/fb64ed97e42e961c0acaf427ca1b278b","width":960,"height":166},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/A3rCxY.W7_QlTepjFCdgVA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD00MTQ7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/fb64ed97e42e961c0acaf427ca1b278b","width":1200,"height":207}},"lazy":false},{"type":"text","content":"ZYN Branding to be present in selected races, starting with the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025","length":114,"tagName":"p","attribs":{}},{"type":"text","content":"STAMFORD, CT, December 03, 2025--(BUSINESS WIRE)--Philip Morris International Inc. (NYSE: PM) today announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and beyond. This next chapter introduces one major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand globally1—will feature on Scuderia Ferrari HP Formula 1 liveries at select races throughout the seasons.","length":517,"tagName":"p"},{"type":"text","content":"This bold new chapter reinforces a spirit of relentless innovation and unforgettable experiences that has defined the partnership for more than five decades—making it one of the strongest in sports history. To mark this moment, ZYN branding will first feature on the Scuderia Ferrari HP car livery during the Abu Dhabi Grand Prix 2025 scheduled for December 7.","length":360,"tagName":"p"},{"type":"text","content":""PMI shares with Scuderia Ferrari HP the pursuit to innovate and challenge the status quo for millions of adults that share this passion. By engaging in this space, we demonstrate our commitment on this journey," said Stefano Volpetti, President Smoke-Free Products & Chief Consumer Officer, PMI. "By further enhancing our partnership with Scuderia Ferrari HP, we hope to accelerate the replacement of cigarettes, and we want our adult...