Business
Net Impact and PG&E Launch the Home Electrification Challenge To Accelerate California's Clean Energy Future
Student-led challenge invites innovative customer engagement strategies to advance home electrification across California; finalists will present at PG&E headquarters for a chance to win grand prize EL CERRITO, CA / ACCESS Newswire / January 6, 2026 ...
About this update from Pacific Gas & Electric Co.
[{"type":"text","content":"Student-led challenge invites innovative customer engagement strategies to advance home electrification across California; finalists will present at PG&E headquarters for a chance to win grand prize","length":202,"tagName":"p"},{"type":"text","content":"EL CERRITO, CA / ACCESS Newswire / January 6, 2026 / In partnership with Pacific Gas and Electric Company (PG&E), Net Impact has launched the Home Electrification Challenge, a statewide competition inviting students from colleges and universities across California to design innovative customer engagement strategies that accelerate home and neighborhood-level electrification across PG&E's diverse customer base.","length":425,"tagName":"p"},{"type":"text","content":"The challenge addresses a critical need in California's path to achieving its ambitious climate goals: moving home electrification from an innovation-driven concept into a trusted, preferred choice for PG&E customers. As California works toward a sustainable energy future, PG&E seeks innovative approaches to help customers understand the benefits of electrification and inspire electrified homeowners to become active advocates within their communities. PG&E turned to Net Impact to activate its business-focused community to help tackle this challenge.","length":571,"tagName":"p"},{"type":"text","content":""Home electrification is essential to meeting California's climate targets, but technical solutions alone won't get us there," said Karen Johns, CEO of Net Impact. "We need to understand what motivates customers, address their concerns, and activate a movement of advocates. This challenge empowers the next generation of leaders to tackle one of the most pressing sustainability challenges of our time, and we're thrilled to do it alongside one of our longtime partners, PG&E."","length":514,"tagName":"p"},{"type":"text","content":"Participating students will leverage PG&E's existing electrification programs and resources when developing strategies that consider the complexities of customer behavior, equity considerations, and the opportunities presented by early adopters who help shape public perception.","length":286,"tagName":"p"},{"type":"text","content":""California students bring fresh perspectives and innovative thinking that can help us ...