Business
Petco Introduces New "Whole Health" Philosophy and Consumer Challenge, Helps Pet Parents go Beyond the Basics to Provide their Pets with Full, Rewarding Lives
Newly public, repositioned company launches fresh creative campaign: "It's what we'd want if we were pets," intended to educate and motivate pet parents to
About this update from Petco Health And Wellness Company, Inc.
[{"type":"text","content":"Newly public, repositioned company launches fresh creative campaign: \"It's what we'd want if we were pets,\" intended to educate and motivate pet parents to consider their pets' whole health\n\n\nSAN DIEGO, March 29, 2021 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, today launched Petco Whole Health – an industry-leading, first framework that consists of five interconnected dimensions of pet health – physical health, mental health, social health, home health and accessible health – created with the focus to improve pet well-being and strengthen one another when addressed as a whole. As a part of the launch, Petco will also kick off a three-week Petco Whole Health challenge on April 5 to support and reward pet parents for taking action to improve their pets' overall wellness.\n\n \n \n \n \n \n \n\n \n\"The Whole Health philosophy is at the core of our journey from pet specialty retailer to a 360-degree health and wellness partner,\" said Tariq Hassan, Petco Chief Marketing Officer. \"We know pet parents want to do the best for their pets; they just need support to know how. This provides a clear framework for pet parents to act in the best interest of their pets, further defines our mission to improve lives for pets and pet parents, and sets a baseline for what's to come from Petco in the health and wellness space. The simultaneous launch of our new creative campaign and strategy – it's what we'd want if we were pets – brings it all to life by confirming our commitment to delivering the same, if not better, care for the well-being of pets that we expect for ourselves as humans.\"\nThe Petco Whole Health approach addresses the 80% of pet parents who say they feel as close to their pets as they are to their children or partner, the majority of whom also admit they have no idea how to properly care for the pets they love. It also follows the company's moves to stop selling dog and cat food and treats with artificial ingredients* in 2019 and the removal of shock collars in 2020, furthering its ongoing commitment to setting industry-leading standards for pet care and welfare. \nPet parents can learn more about the philosophy petco.com/wholehealth, where they will also find helpful products and services recommendations corresponding to each of the Whole Health ...