Business
Petco Expands Revolutionary Vital Care Membership to Include Birds, Reptiles, Fish and Small Pets
First-of-its-kind health and wellness plan for all species of pets makes comprehensive pet care more convenient, accessible and affordable SAN DIEGO, Aug. 30,
About this update from Petco Health And Wellness Company, Inc.
[{"type":"text","content":"First-of-its-kind health and wellness plan for all species of pets makes comprehensive pet care more convenient, accessible and affordable \nSAN DIEGO, Aug. 30, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced the expansion of Vital Care, its paid health and wellness membership program, to now include birds, reptiles, fish and small pets. Previously only available for dogs and cats, Vital Care unlocks the best of Petco through exclusive savings and rewards on nutrition, supplies, services, veterinary care and more with benefits tailored to each species' individual needs.\n\n \n \n \n \n \n \n\n \n\"Extending the quality care and benefits our Vital Care program offers to cover all types of family pets is yet another move that's good for pets and good for our business,\" said Jenny Wolski, Petco Senior Vice President, Omnichannel Customer Experience. \"Vital Care has grown significantly – in both popularity and benefits – since we launched it two years ago. Pet parents continue to seek ways to better care for the health of their pets and their budgets, and Vital Care helps them do both.\"\nIn the U.S., there are more than 13 million fish, 9 million bird, 6 million small animal and 5 million reptile households* that have embraced these pets, and Petco is the first national pet specialty retailer to offer this type of comprehensive wellness plan at scale.\n\"Expanding Vital Care to birds, reptiles, fish and small animals makes it more affordable for their pet parents to bring home the right products that support the overall health and wellness of their beloved companion animals, which – based on the results in our pilot locations – we expect will bring in more customers more often, and enhance sales for our companion animal business,\" said Jonathan Williamson, Petco Vice President, Animal Care Education & Merchandising.\nPet parents can enroll their bird, reptile, fish or small animal into Vital Care for $9.99 per month per pet type. Existing Vital Care members with dogs and cats can also add a bird, reptile, fish or small animal to their plan for an additional $7.99 per month per pet type. Benefits of a Vital Care membership with an annual commitment include: \nPals Rewards every month ($5 for small pet plans; $15 for dog or cat plans)Discount on nutrition** (10% off dog or cat nutrition;...