Business
Petco Becomes First and Only National Retailer to Bring Ollie's Human-Grade Pet Nutrition to Pet Parents Nationwide
Exclusive partnership to give pet parents greater access to the rapidly expanding fresh and frozen pet food market with Ollie's assortment now available at
About this update from Petco Health And Wellness Company, Inc.
[{"type":"text","content":"Exclusive partnership to give pet parents greater access to the rapidly expanding fresh and frozen pet food market with Ollie's assortment now available at petco.com, via the Petco app, and in most pet care centers nationwide by the end of September\nSAN DIEGO, Aug. 15, 2023 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) and dog nutrition brand Ollie today announced an exclusive partnership to bring Ollie's human-grade fresh and baked food, treats and supplements for dogs to Petco customers. Previously only available direct-to-consumer through an online subscription, Ollie's high-quality assortment can now be shopped in a variety of flexible ways at petco.com/Ollie, via the Petco app, and in most Petco pet care centers nationwide by the end of September.\n\n \n \n \n \n \n \n\n \n\"The fresh food category continues to experience incredible growth as pet parents seek out the same high-quality ingredients for their furry family members as they do for themselves,\" said Amy College, Chief Merchandising Officer at Petco. \"We're thrilled about this innovative partnership with Ollie to expand access to human-grade nutrition and give pet parents more convenient options to help keep pets healthy and happy.\"\nAs the second largest subscription-based dog food brand in the U.S., Ollie is the only brand offering dog food made with human-grade ingredients in both fresh and baked form, plus treats and supplements. Most of Ollie's products will be conveniently located within a dedicated fixture in Petco pet care centers. The Ollie fixture features a freezer with four core recipes of fresh food designed in partnership with veterinary nutritionists, plus shelving with baked food, treats, dental chews and supplements, all designed to meet pets' unique health and wellness needs.\nPet parents can choose from frozen recipes featuring human-grade chicken, beef, turkey, or pork, plus fruits and vegetables, all slow cooked to retain vital nutrients. Ollie's baked recipes with chicken or beef feature the same ingredients as the frozen meals, yet instead are gently baked in small batches and at low temperatures for maximum nutritional value and convenience. Additionally, Petco offers a variety of Ollie's treats – crunchy, training, jerky, and dental – made with whole, healthy ingredients such as sweet potatoes, beef, chicken, an...