Business
PesoRama Announces Grand Opening of Store #23 on December 1st in Iztapalapa
A live stream of the ribbon cutting and new store opening celebration will be held on Friday, Dec...
About this update from Pesorama Inc
[{"type":"text","content":"PesoRama Announces Grand Opening of Store #23 on December 1st in IztapalapaA live stream of the ribbon cutting and new store opening celebration will be held on Friday, December 1at at 3:00 PM ET on JOi's Instagram page: @joi.dollar.plus.mxToronto, Ontario--(Newsfile Corp. - November 30, 2023) - PesoRama Inc. (TSXV: PESO) (\"PesoRama\" or the \"Company\"), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, today announces the upcoming grand opening of store #23 on December 1st in Iztapalapa.The 425-square meter site in Iztapalapa, located in the Complejo Industrial Tecnológico neighborhood. This municipality has a population of approximately 1,835,486 inhabitants. The Iztapalapa store is located 16 kilometers from the center of Mexico City.Erica Fattore, President, and CEO of PesoRama, stated: \"We are thrilled to bring our latest JOi Dollar Plus Store to Iztapalapa, and expand our footprint for Mexico's customers. Our JOi Dollar Plus Stores showcase innovation in the dollar store industry and are meeting the needs and wants of our customer profile. Our customers are aspirational, they like things that project a sense of \"luxury\" and \"trendiness\" but at a deep discount. Our product mix and private labels have proven to serve our customers well, as our stores are becoming busier and more well-known in the markets we operate in today. Our customers keep coming back and are bringing friends and family with them. We are extremely pleased with our visibility and successes achieved to date. This is only the beginning for PesoRama, and we can't wait to open more stores and continue to expand across Mexico.\"\"Our stores are bright, vibrant, organized, and customer-experience driven - something one may not typically expect from a dollar store. Not only are we making our mark in the Mexican market, but we are also bringing a refreshed approach to a segment of the brick-and-mortar retail shopping experience that needs reinvention,\" added Erica.\"We are proud to celebrate our 23rd store opening at the start of the holiday season,\" said Rahim Bhaloo, Founder & Executive Chairman of PesoRama. \"As a brick-and-mortar retailer, we're seeing strong foot traffic in our stores as we focus on prime locations such as great malls and other community hubs for the everyday customer - our Iztapalapa loc...