Business
Pernod Ricard USA's New Route to Market Approach Deepens Wholesaler Partnerships and Sharpens Portfolio Focus for Growth
Pernod Ricard USA today announced a comprehensive transformation of its Route-to-Market (RTM) strategy, marking a pivotal step in the company's journey to unlock long-term, sustainable growth across its full U.S. portfolio.
About this update from Pernod Ricard Sa
[{"type":"text","content":"NEW YORK, Aug. 29, 2025 /PRNewswire/ -- Pernod Ricard USA today announced a comprehensive transformation of its Route-to-Market (RTM) strategy, marking a pivotal step in the company's journey to unlock long-term, sustainable growth across its full U.S. portfolio.","length":272,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Pernod Ricard USA)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Pernod Ricard USA)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":151,"url":"https://media.zenfs.com/en/prnewswire.com/9370e5f713771703cb86246722a60b0d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/cyJxDzgrxM1kfiG.kZO__g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI2NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9370e5f713771703cb86246722a60b0d","width":400,"height":151}},"href":"https://mma.prnewswire.com/media/1882918/Pernod_Ricard_USA_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Following the appointment of Chief Commercial Officer Paul Basford, who joined the company in December 2024, the organization has reimagined its Route-To-Market (RTM) approach, sharpened its portfolio focus to maximize potential, and deepened its commitment to distributor partnerships.","length":286,"tagName":"p"},{"type":"text","content":""Our commercial strategy is built on a simple but powerful idea: focus with intent, and partner with excellence," said Paul Basford, Chief Commercial Officer, Pernod Ricard USA. "We have an iconic portfolio, and this new strategy allows us to sharpen our focus while partnering with some of the most respected distributors in the industry, aligning on shared goals and unlocking all opportunities for growth."","length":429,"tagName":"p"},{"type":"text","content":"The new divisions outlined below, complement Pernod Ricard USA's mainline portfolio, which continues to be managed by its long-standing and trusted distributor partners—most notably Southern Glazer's Wine and Spirits, Republic National Distributing Company, Martignetti Companies, Breakthru, Allied Beverage Group, Empire Distributors, Fedway Associates and Georgia/Tennessee Crown Distributing. These valued collaborators remain responsible for the majority of Pernod Ricard USA's commercial volume.","length":512,"tagName":"p"},{"type":"text","content":...