Business
Pernod Ricard Selects Publicis Santé as Lead Media Agency Across North America
Pernod Ricard, a global leader in premium spirits and wine, today announced a strengthened North American media strategy by consolidating its U.S. and Canadian media business under a single agency partner. Publicis Santé, a bespoke unit within Publicis Media, has been appointed the lead media agency for both Pernod Ricard USA and Corby Spirit and Wine Limited, building on a successful U.S. partnership established in 2022. This move reflects Pernod Ricard's ambition to elevate media as a strategi
About this update from Pernod Ricard Sa
[{"type":"text","content":"NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Pernod Ricard, a global leader in premium spirits and wine, today announced a strengthened North American media strategy by consolidating its U.S. and Canadian media business under a single agency partner. Publicis Santé, a bespoke unit within Publicis Media, has been appointed the lead media agency for both Pernod Ricard USA and Corby Spirit and Wine Limited, building on a successful U.S. partnership established in 2022. This move reflects Pernod Ricard's ambition to elevate media as a strategic growth driver through advanced targeting, personalization, and data-driven insights.","length":630,"tagName":"p"},{"type":"image","alt":"Updated logo","displaySize":"","headline":null,"caption":"Updated logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":120,"url":"https://media.zenfs.com/en/prnewswire.com/f07b14b0289e556796488ff9decc903d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/oTIl6Ii3UjXTHx5klwaMBQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIxMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f07b14b0289e556796488ff9decc903d","width":400,"height":120}},"href":"https://mma.prnewswire.com/media/2847786/Pernod_Ricard_North_America_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Over the past few years, Pernod Ricard has transformed media into a true growth lever, building internal capabilities that deliver precision planning, full-funnel engagement, and measurable ROI. These efforts have driven tangible improvements in return on media investment and in media effectiveness. As the media landscape continues to evolve — marked by platform proliferation, retail media growth, and convergence of brand and performance — Pernod Ricard is committed to staying ahead by deepening connectivity across channels and content.","length":542,"tagName":"p"},{"type":"text","content":"Publicis Santé was chosen for its proven ability to drive media effectiveness and ROI through advanced targeting, personalization, and predictive analytics. The agency demonstrated a deep understanding of Pernod Ricard's business with expertise in connecting paid, owned, and earned channels, ensuring seamless consumer engagement. Its agile, proactive approach and ability to scale innovation across markets make Publicis Santé a strong partner for future gro...