Lifestyle
MALIBU® TAKES TROPICAL FLAVOR TO THE NEXT LEVEL WITH THE LAUNCH OF MALIBU PINK AND MALIBU DOLE READY-TO-DRINK
Today, Malibu announces the release of Malibu Pink, a bold and bright new flavor innovation that proves summer energy can be served up 365 days a year. Bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, this new release is bringing a fresh twist to the rum aisle.
About this update from Pernod Ricard Sa
[{"type":"text","content":"New innovations are now on-shelves nationwide, delivering warm vacation vibes anytime, anywhere ","length":95,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Jan. 21, 2026 /PRNewswire/ -- Today, Malibu announces the release of Malibu Pink, a bold and bright new flavor innovation that proves summer energy can be served up 365 days a year. Bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, this new release is bringing a fresh twist to the rum aisle.","length":343,"tagName":"p"},{"type":"image","alt":"Malibu Pink","displaySize":"","headline":null,"caption":"Malibu Pink","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":209,"url":"https://media.zenfs.com/en/prnewswire.com/da3e5d9d0cc9262f0a1861453fd3a6c1"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/zoFz.mu2dFwyha15cF.Pmw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/da3e5d9d0cc9262f0a1861453fd3a6c1","width":400,"height":209}},"href":"https://mma.prnewswire.com/media/2865471/Malibu_Pink_new_launch.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This new expression features guava at its heart, complemented by pineapple and Malibu's signature coconut for a tropical taste. As exotic flavors like guava transition from specialty to mainstream1, Malibu Pink delivers an on-trend spirit. Whether mixed with lemonade or enjoyed as a shot, Malibu Pink offers a sun-soaked experience in every sip. Later this spring, Malibu will release a new pink-drenched campaign alongside activations and partnerships to put a playful twist on Malibu's Do Whatever Tastes Good ethos.","length":527,"tagName":"p"},{"type":"text","content":""Malibu has always been the go-to drink for those seeking a tropical and exotic experience. With the launch of Malibu Pink, we're pairing familiar favorites like coconut and pineapple with new guava-led notes as the next evolution in tropical flavor transporting summer-seekers on a new adventure," said Saragh Killeen, US Brand Director, Malibu.","length":360,"tagName":"p"},{"type":"text","content":"Malibu Pink joins Malibu's portfolio of vibes-inducing drinks including Malibu & Dole Ready-to-Drink Cocktails. This juicy collaboration hit shelves January 2026, putting the summer mindset ...