Business
Undertone Takes Significant Step by Aligning Brand Story With Successful 2020 Company Strategy
Unprecedented 2020 results, confirm market fit of high-impact ad units and technology innovation, inspiring new brand presentation to fully communicate
About this update from Perion Network Ltd
[{"type":"text","content":"\nUnprecedented 2020 results, confirm market fit of high-impact ad units and technology innovation, inspiring new brand presentation to fully communicate Company’s strong differentiation\n\n NEW YORK--(BUSINESS WIRE)--\nToday, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising to orchestrate campaigns that “break the impact barrier” by connecting with and inspiring consumers, brands and publishers alike.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210201005596/en/(Graphic: Business Wire)\nStarting now, Undertone will go to market as offering “Intelligent High Impact” solutions across all channels - including Interactive CTV – which was added to the Company’s product suite last year and helped drive the successful business results, as the market rapidly adopted the ability to break through the “attention wall” on virtually all screens and devices.\n\n“This new company narrative beautifully captures what we’re about,” said Dan Aks, president of Undertone. To deconstruct the statement, “high impact” is what Undertone’s eyeball-dominating creative has always done, while “intelligent” recognizes our strong underlying technology and AI-driven targeting, which have benefited from significant Perion R&D investment.\n\n“Undertone has been a pioneer in digital media for more than 20 years,” added Aks. “Our mission has remained unchanged – to crush KPIs with stunning and un-ignorable creative. What has changed is rapid evolution of AI, machine learning, and overall data sophistication - which bring unprecedented speed and precision to the challenge’s brands face today: capturing, measuring and optimizing attention across all screens and formats.”\n\nThis new chapter for Undertone includes a completely new website, new marketing materials, standard operating procedures, and so much more. In addition, Undertone is now showcasing a brand new explanatory video that dramatizes how the Company breaks the impact barrier for brands.\n\nVisit Undertone.com to check it out.\n\nReach out to us at [email protected] to find out how we can work together today.\n\nUndertone\...