Business
Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers
The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue, while empowering advertisers to make
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[{"type":"text","content":"\nThe Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue, while empowering advertisers to make meaningful media buys\n\n NEW YORK--(BUSINESS WIRE)--\nUndertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, women and LGBTQIA+ owned publishers - in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation - with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact through mindful media buys. Publishers in the Uplift Collective, which include Her Agenda, SheMedia, Black Southern Belle and more, reach more than 50 million people worldwide.\n\n\"As an African American woman and founder of a lifestyle brand, it's always been my focus to support other women through my platform. Particularly, women from small, rural communities are near and dear to my heart, as rural South Carolina is my home base. I'm thrilled to be a part of Uplift Collective, an initiative engaging, supporting, and promoting women business owners,\" said Michiel Perry of Black Southern Belle.\n\nThe Uplift Collective consists of both a media network, and a marketing support program - with the goal of a 25% increase in revenue directed towards its members. To further enhance this initiative, publishers in the collective will be provided additional tech, tools, and education, and advertisers will have access to an array of custom, audience-aligned creative services. Undertone will also be donating a portion of the proceeds to charities and organizations selected by the company’s publisher and brand partners.\n\n“Designed to help bring demand opportunities to well-deserving publishers, while also providing brands with a straightforward and impactful way to support underrepresented communities and global causes, the Uplift Collective is truly a win-win situation,” said Daniel Aks, President of Undertone. “I am immensely proud of the Undertone team for developing this much-needed, highly functional innovation that will truly make a difference for publishers nationwide.”\n\nUndertone has long been dedicated to putting i...