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Results of Perion’s Survey Reveal That Advertisers Are Doubling Down on Privacy in 2023
Driven by mounting ESG pressures, advertisers accelerate the use of SORT® – Perion’s privacy breakthrough – as they respond to consumer demands while meeting
About this update from Perion Network Ltd
[{"type":"text","content":"\nDriven by mounting ESG pressures, advertisers accelerate the use of SORT® – Perion’s privacy breakthrough – as they respond to consumer demands while meeting and exceeding ROI.\n\n\n TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--\nPerion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution.\n\n\nThe scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image.\n\n\nHaving run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions.\n\n\nMore than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®.\n\n\n\"There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.”\n\n\n“Stop & Shop is always working to ensure that we are ready for the cookieless f...