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Perion’s AI-Based SORT® Wins Digiday Technology Award for Mercedes-Benz USA Digital Campaign Success
Ground-breaking technology scores for 'Best Cookieless Identification Technology', outperforming both cookies-based and contextual targeting by over 50% NEW
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[{"type":"text","content":"\nGround-breaking technology scores for 'Best Cookieless Identification Technology', outperforming both cookies-based and contextual targeting by over 50%\n\n\n NEW YORK & TEL AVIV--(BUSINESS WIRE)--\nPerion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, display, social, video and CTV - announced today that its AI-based proprietary technology, SORT®, won the 'Best Cookieless Identification Technology' category at the 2023 Digiday Technology Awards.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230906985038/en/Perion’s SORT® Wins Digiday Technology Award (Graphic: Business Wire)\nThe award recognizes the dramatic and measurable success of the digital campaign Perion created for Mercedes-Benz USA (MBUSA), utilizing SORT® for driving interest in MBUSA’s CPO vehicles, while achieving high standards of privacy.\n\n\n\"We built SORT® using innovative AI technology to deliver performance while safeguarding user privacy,” said Tal Jacobson, CEO of Perion. “This prestigious recognition by Digiday is a testament to the effectiveness and uniqueness of our breakthrough technological approach to effectively address the needs of brands, agencies, and consumers through technology.”\n\n\nCampaign Highlights:\n\n\n\nThe campaign’s objective was to communicate MBUSA’s sales event and to reinforce the quality of their certified pre-owned vehicles by raising awareness and generating interest among current and prospective owners.\n\n\n\nPerion’s Advertising Solutions division, Undertone, partnered with Mercedes-Benz USA and Merkley & Partners on rigorous A/B testing, where SORT® impressively outperformed third-party cookies and contextual targeting CTRs by over 50%.\n\n\n\nSORT® also drove a remarkable 70% spike in brand interactions, a critical metric.\n\n\n\nThe Digiday Technology Awards is one of the most prestigious recognitions in the industry, celebrating the very best in technological innovation. Each year, top-tier companies from across the globe apply to win, showcasing their groundbreaking solutions and advancements. Other honorees in different categories include Disney, Virgin Media, New York Times Advertising, and more.\n\n\nFor a deep dive into Perion SORT®, ple...