Business
Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China
Partnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home (DOOH) inventory on a global
About this update from Perion Network Ltd
[{"type":"text","content":"\nPartnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP)\n\n\n NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--\nPerion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today its first domestic Demand Side Platform (DSP) partnership in China with Way.io through its programmatic digital out of home (DOOH) platform, Hivestack.\n\n\nThis collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024, according to Statista. Hivestack's platform is already integrated with 16 of the leading DOOH media owners in China, covering an unparalleled network of over 1 million screens across more than 93k sites and generating access to 203 billion impressions amongst a variety of audiences and popular advertising seasons.\n\n\nFor the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory. Way.io’s platform is used by many of the world's largest brands, agencies, media owners, and demand partners including Alibaba, JD, NANFU, VIP.com, Meituan and supply partners like Bytedance, Tencent, Baidu, Kuaishou.\n\n\n\"This strategic alliance with Way.io brings new opportunities to China's substantial digital landscape, offering unparalleled access to global digital DOOH properties,” said Tal Jacobson, Perion’s CEO. “This, together with our recent entry into Brazil, marks another significant step in fulfilling Perion's commitment to expand our global footprint.”\n\n\nAileen Ku, General Manager, China at Hivestack said, “Programmatic DOOH is an increasingly popular option that brings the best of digital technology to traditional OOH. Through this partnership with Way.io, we are able to help Chinese brands engage with Chinese customers by adding our 1 million+ premium DOOH inventory in China into Way.io’s omni-channel platform. With increasing demand for outbound business, we hope to roll out our partnership internationally, providing Way.io with instant access to premium DOOH inventory in over 35 ma...