Business
Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing
New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the
About this update from Perion Network Ltd
[{"type":"text","content":"\nNew Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters.\n\n TEL AVIV & NEW YORK--(BUSINESS WIRE)--\nPerion Network Ltd. (NASDAQ:PERI) today announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ right for online privacy.\n\n\nPrivado (www.Privado.com) offers fast and rich search experience, using proprietary mechanisms to maximize user privacy and anonymity. To ensure a search query is not associated with a specific user, Privado generates an anonymous ID, and users are presented with contextual information to their search queries, powered by Bing.\n\n\n“Search monetization is a core pillar in Perion’s strategy of delivering cross channel client value”, said Doron Gerstel, CEO of Perion. “We are excited about the new level of cooperation with Microsoft Advertising, bringing to the market a new experience for consumers who are looking to protect their privacy. With this recent launch, we expect to amplify the reach of our search offering.”\n\n\nAs of mid-2019, almost 60% of the global population has access to the internet and is potentially exposed to privacy and personal data abuse. As consumers become increasingly aware of how their data is being collected and used, their concern for its privacy has grown, with 78 percent taking action to limit the amount of personal information they share online (https://www.rsa.com/content/dam/en/e-book/rsa-data-privacy-report.pdf). This heightened awareness, specifically of the questionable privacy policies used by Internet companies and social networks, is expected to drive the rapid adoption of Privado.\n\n\n“There is an enormous market need for this product among the privacy-conscious. Privado enables users to realize the benefits of internet search without anxiety about their most intimate behaviors being observed and tracked.” said Tal Jacobson, General Manager of CodeFuel.\n\n\nFor more information about Privado, please visit https://www.privado.com/.\n\n\nAbout CodeFuel:\n\n\nCodeFuel delivers powerful search solutions for publishers. Its enterprise product suite equips publishers with tools to improve both user experience and revenues across desktop and mobile. To learn more, go to www...