Business
Perion Reports First Quarter 2025 Results, Raising Full Year 2025 Outlook
Key Growth Engines Continue to Deliver Strong Organic Performance with 80% Growth in Digital Out of Home, 31% in CTV and 33% in Retail Media NEW YORK & TEL
About this update from Perion Network Ltd
[{"type":"text","content":"\nKey Growth Engines Continue to Deliver Strong Organic Performance with 80% Growth in Digital Out of Home, 31% in CTV and 33% in Retail Media\n\n NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--\nPerion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today reported its financial results for the first quarter ended March 31, 2025.\n\n“Our strong start to the year is indicative that we have the right strategy to serve a customer base that can keep expanding as we go. Our key growth engines DOOH, CTV and Retail Media, delivered year-over-year improvement,” commented Tal Jacobson, Perion’s CEO. “With our strengthened leadership team in place, we are focused on better capturing growth opportunities and market share while enhancing our Perion One platform offering. I believe that 2025 will be a year of transformation for Perion, and we are gradually adding the necessary components to our existing capabilities through responsible acquisitions and focusing our R&D efforts on AI-enabled solutions.”\n\nMr. Jacobson continued, “Earlier today, we announced the acquisition of Greenbids. An advanced AI-first company that delivers real outcomes to top-tier brands. Through leveraging Greenbids’ custom algorithmic capabilities, we expand our total addressable market, especially within the walled gardens, and better position ourselves to gain deeper access to performance advertising budgets. As the trusted partner for some of the most well-known consumer brands and advertising agencies in the world, we believe the Perion One platform will generate significant opportunities for greater customer retention, longer duration contracts, larger-scale customers, increased recurring revenue per customer, and ultimately a more efficient business structure.”\n\nBusiness & Financial Highlights\n\n\nRetail Media1 revenue increased 33% year-over-year to $19.8 million, representing 22% of revenue compared to 9% last year.\n\n\nCTV revenue increased 31% year-over-year to $10.7 million, representing 12% of revenue compared to 5% last year.\n\n\nDOOH revenue increased 80% year-over-year to $17.4 million, representing 19% of revenue compared to 6% last year.\n\n\nLaunched integration partnership with The Trade Desk, fostering deeper interoperability across the industry.\n\n\nAnnounced results ...