Business
Perion Names Tal Jacobson as Chief Executive Officer to Succeed Doron Gerstel Effective August 1st, 2023
CodeFuel General Manager to Assume Corporate CEO Role Following Six-Month Transition Period; Gerstel to Remain Active on Board of Directors TEL AVIV, Israel
About this update from Perion Network Ltd
[{"type":"text","content":"\nCodeFuel General Manager to Assume Corporate CEO Role Following Six-Month Transition Period;\n\nGerstel to Remain Active on Board of Directors\n\n TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--\nPerion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it is entering a six-month CEO transition period. Tal Jacobson, currently General Manager of CodeFuel, Perion’s search advertising business, will be promoted to CEO of Perion on August 1, 2023. Following Jacobson’s promotion, Gerstel will step down from the executive team and remain on the Board of Directors to ensure business continuity and a smooth transition.\n\n“Perion is well-positioned for sustained, profitable growth, and the time is right for me to turn the company over to the next generation of leadership” commented Gerstel. “Having been CEO of five different companies since 1999, I feel the need to take some time off to re-energize. I asked Tal to join Perion more than four years ago and have no doubt that he is the ideal person to lead Perion forward. Tal has done remarkable work at CodeFuel. He has significantly modernized and enhanced our search advertising platform, driving our revenue growth and cash generation, while forging a strong and collaborative relationship with Microsoft Advertising. Tal has the respect of the entire organization and the Board, and I am confident that Perion will continue to outperform the market with a unique leading technology under Tal’s visionary leadership.“\n\nTal Jacobson commented: “I am honored to be selected as Perion’s next CEO, after spending more than four years rebuilding the foundations of the company under the brilliant leadership of Doron. I believe Perion is en route to continued growth and to further scale the Company to drive increased value for its shareholders. I look forward to continuing my collaboration with Doron, the Board and the talented Perion employees to capitalize on the many opportunities ahead, as we work to expand Perion’s position as a leader and technological innovator in the ad tech industry.”\n\nEyal Kaplan, Perion’s Chairman, added, “Over the past six years, the Board supported Doron as he execu...