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Perion Announces Neutronian’s Study of over 110 Campaigns Demonstrates 2X CTR Lift by Using SORTTM Targeting Technology Over Traditional Third-Party Cookies
Data confirmed by Stop & Shop demonstrated that SORT significantly contributed to a 33% lift in in-store visits TEL AVIV, Israel & NEW YORK--(BUSINESS
About this update from Perion Network Ltd
[{"type":"text","content":"\nData confirmed by Stop & Shop demonstrated that SORT significantly contributed to a 33% lift in in-store visits\n\n TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--\nPerion Network Ltd. (NASDAQ: PERI) (TASE: PERI) a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – and Neutronian, the independent certification platform that brings quality and trust to the marketing ecosystem – today announced the results of a rigorous data review and analysis of 110 campaigns using SORTTM technology.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220615005534/en/\nThe side-by-side analysis of over 110 campaigns found that SORTTM consistently outperformed third-party cookies, while protecting consumer privacy and providing total anonymity by not tracking or storing user data. All SORTTM campaigns displayed the “SORT Seal”, a badge of verification allowing brands to signal their respect of user privacy, so that users can instantly determine which ad is “safe to click”.\n\nThe innovative grocer Stop & Shop, a subsidiary of Ahold Delhaize, conducted their own side-by-side comparative analysis. “Going into 2022, Stop & Shop wanted to ensure that we were ready for the cookieless future by working with partners that were putting both privacy and innovation first. SORTTM checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our third-party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!”, said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.\n\nUnlike cookie-free solutions that continue to compile user data, SORTTM targets consumers based on the behaviors they exhibit at the time of an advertising encounter - without utilizing their personal identities - through real-time data signals gathered when a user lands on any page in its network.\n\n“In the past, marketers faced a tough choice between privacy and performance, with the latter meaning compromise on return on advertising spend (RO...