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CORRECTING and REPLACING Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform
Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings TEL AVIV, Israel & NEW
About this update from Perion Network Ltd
[{"type":"text","content":"\nIntegration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings\n\n TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--\nThis is a correction of the release dated June 15, 2020. This release has been reissued due to grammatical changes; no other material components of the announcement have changed.\n\n\nThe corrected release reads:\n\n\nUNDERTONE ADDS THE TRADE DESK’S UNIFIED ID SOLUTION TO ITS ADVANCED SYNCHRONIZED DIGITAL BRANDING PLATFORM\n\n\nIntegration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings\n\n\nPerion Network Ltd. (NASDAQ:PERI) announced today that Undertone, the developer of Synchronized Digital Branding – which enables the world’s best brands to connect more systematically and relevantly to consumers – has integrated The Trade Desk’s unified ID solution. The Trade Desk is a leading technology company that empowers buyers of advertising through a self-service platform. \n\n\nBy integrating The Trade Desk’s unified ID solution into its data platform, Undertone will be able to increase the breadth of its coverage, deliver more relevant advertising through its Synchronized Digital Branding platform, and assure fast load times which benefit consumers and translates to better results for advertisers.\n\n\nBy adopting this technology and the unified ID solution behind it, the brands and agencies in Undertone’s ecosystem will be able to more efficiently reach their most valuable users, with dramatically reduced latency. The close to 100% accuracy of The Trade Desk’s technology will reach across multiple devices and content providers. In addition, adopting The Trade Desk’s unified ID solution will enable Undertone’s proven and award-winning high impact ad units to operate at even high levels of awareness, impact and persuasiveness.\n\n\n“Undertone has always been committed to the independent and open Internet” said Undertone President Dan Aks “We share those values with The Trade Desk. We are thrilled to integrate their unified ID solution, which provides our brand and agency clients with the ability to reach their most important consumers with a new level of targeting precision that eliminates waste and user frustration.”\n\n\nAbout Undertone\n\n\nUndertone, a division of Perion Netwo...