Press release
When The Sun Is Back, It's Time To Pack The Snacks: Frito-Lay Reveals Its Next U.S. Snack Index Just In Time For Summer
PLANO, Texas, May 22, 2019 /PRNewswire/ -- It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack
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[{"type":"text","content":"PLANO, Texas, May 22, 2019 /PRNewswire/ -- It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay today unveiled the next installment of its U.S. Snack Index.\n\n \nSnacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the week of July 4 represents the biggest snacking week of the entire year for Frito-Lay. \n\"Delighting consumers with a wide variety of snack options has always been our first priority, and it's helped us earn our spot in 94 percent of America's pantries,1\" said Mike Del Pozzo, senior vice president of sales, chief customer officer, Frito-Lay North America. \"As snacking heats up in the summer months, so do our efforts to make sure that we are delivering the perfect side to any summer occasion.\"\nThe broad majority of Americans – nearly nine out of 10 – see snacking as important to summer occasions or can't imagine summer without their favorite snacks. And when it comes to summertime events, there are quite literally millions of them. \nThe Ubiquitous Summer GatheringRecent estimates2 suggest that America is hosting more than 750 million summer gatherings including pool parties, casual cookouts, backyard barbecues and more. According to the U.S. Snack Index: \nMillennials, women and parents top the list when it comes to who will host a summer gathering. Approximately 90 percent of this group views snacks as an important ingredient for a successful get-together. Snacking provisions aren't just considered the responsibility of the host. Three in four adults (77 percent) come to summertime events armed with snacks. Chips reign supreme across most summer occasions with just over half of Americans (51 percent) choosing to bring chips to the backyard barbecue, cookout or picnic over any other type of snack. Summer also conjures up a nod to tradition with almost 70 percent of Americans preferring to stick with the classic, traditional flavors for an extra dose of summer nostalgia.Given its popularity, the summer gathering is the backdrop of a new advertising campaign highlighting the Frito-Lay summer product portfolio. The campaign features a new seas...