Press release
Think You Can Do Better? Doritos Challenges Fans to Make a Stronger Super Bowl Ad for a Chance to Win $1 Million
Doritos brings back its iconic Crash the Super Bowl contest and encourages fans and critics alike to shoot their shot to have their commercial aired during
About this update from Pepsico, Inc.
[{"type":"text","content":"Doritos brings back its iconic Crash the Super Bowl contest and encourages fans and critics alike to shoot their shot to have their commercial aired during Super Bowl LIX \nPLANO, Texas, Sept. 19, 2024 /PRNewswire/ -- The millions who watch the Super Bowl have one thing in common each year: they all think they can make better commercials than the advertisers. This year, Doritos is clapping back with a bold, yet simple challenge: Prove it! Unleash your creativity and love for Doritos by creating a better ad than Doritos ever could.\n\n \n \n\n \nTruly putting its brand in the hands of the fans, critics and creatives, Doritos is officially bringing back its groundbreaking Crash the Super Bowl contest. Those bold enough to enter will have the chance for their ad to be aired during the Big Game and win $1 million.\n\"When Doritos originally launched this campaign nearly 20 years ago, it was the first of its kind, giving fans previously unheard-of creative control and ownership of our brand – and on the biggest advertising stage of the year,\" said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. \"We still firmly believe that the best ideas arise when we are willing to be bold, take risks and champion our fans. Now that our fans have more access than ever to creative and ad-making tools, we can't wait to see what they have up their sleeves.\"\nDuring its 10-year run from 2006-2016, fans who entered the Doritos Crash the Super Bowl campaign created some of the most memorable and talked about Super Bowl ads of all time. The ads broke into USA TODAY Ad Meter's top five commercials every single year, ranking number one four times, and some creators went on to become industry professionals.\n\"When I submitted my ad in 2013, people told me the spot I made would never see the light of day, but I knew this was an opportunity to make something special,\" said director Ben Callner. \"After my commercial, 'Goat 4 Sale,' ended up winning and airing during the big game, it truly changed the trajectory of my career. I'm so glad Doritos is bringing this campaign back and giving that same chance to other people.\"\nDoritos is dusting off past social media criticisms of the brand's previous Super Bowl advertisements to help inspire and challenge fans to \"do better.\" The brand is releasing two spots featuring Crash th...