Business
THE MSG FAMILY OF COMPANIES AND PEPSICO EXPAND MULTI-YEAR PARTNERSHIP
Integrated Marketing Partnership Connects PepsiCo and MSG Fans Across All the MSG Family of Companies' Premier Sports and Entertainment Assets NEW YORK, March
About this update from Pepsico, Inc.
[{"type":"text","content":"Integrated Marketing Partnership Connects PepsiCo and MSG Fans Across All the MSG Family of Companies' Premier Sports and Entertainment Assets \nNEW YORK, March 5, 2025 /PRNewswire/ -- Madison Square Garden Entertainment Corp. (NYSE: MSGE) (\"MSG Entertainment\"), Madison Square Garden Sports Corp. (NYSE: MSGS) (\"MSG Sports\") and Sphere Entertainment Co. (NYSE: SPHR) (together, the \"MSG Family of Companies\") announced today a renewed and expanded partnership with PepsiCo (NASDAQ: PEP), naming the global beverage and foods company an Official Partner across the MSG Family of Companies.\n\n \n \n \n \n \n \n\n \nThe partnership will continue to give PepsiCo and its brands a broad presence across the MSG Family of Companies' portfolio of premier sports and entertainment assets, which includes New York's Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden and the Beacon Theatre; The Chicago Theatre; Sphere in Las Vegas; the New York Knicks, New York Rangers and Westchester Knicks professional sports franchises; the Christmas Spectacular Starring the Radio City Rockettes; and MSG Networks.\n\"When we first began working with PepsiCo in 2018, our shared goal was to leverage the power of our celebrated brands to create unforgettable experiences across our venues and properties,\" said Jamaal Lesane, Chief Operating Officer, MSG Sports. \"This multi-faceted renewal illustrates the strength of this partnership, and we look forward to continuing to bring our guests together around incredible live experiences and PepsiCo products.\"\n\"Our partnership with the MSG Family of Companies is about creating exceptional moments for fans, and this renewal reinforces that shared vision. We're excited to continue our partnership with MSG and build on the success we've achieved together. From innovative activations to delivering fan-favorite beverages, we're committed to elevating the entertainment experience at MSG's world-class music, sports and entertainment venues for years to come,\" said Hugh Roth, Chief Customer and Business Development Officer, PepsiCo.\nThe Companies' venues will feature an array of products from PepsiCo's vast portfolio of popular beverage and food offerings – with all venues in New York, Chicago and Las Vegas offering Pepsi-Cola® soft drinks – PEPSI®, PEPSI® Zero Sugar, Diet PEPSI®, STARR...